“Each project is unique and different, challenging our design team to create new ideas and to introduce unique materials, colors, and technology.”
Being a member of CMG helps me to be ahead of those emerging trends, which I can deliver, validate, and introduce into my clients’ 3-dimensional marketing endeavors.
Jody Slingluff, CMG has been a Member of Color Marketing Group for 9 years and is presently Secretary on CMG’s Executive Committee. He is a graduate of the Art Institute of Pittsburgh. He has over 35 years of working in progressive design environments as a residential designer of custom homes, illustrator, graphic and environmental designer, and 3-dimensional exhibit design. He’s currently a Senior Account Director and General Manager of the Ohio office of 3D Exhibits based in Chicago. 3D Exhibits designs and creates custom trade show exhibits, branded environments, and corporate events both domestically and internationally.
Tell us about your role within 3D Exhibits and how color influences it?
“I work directly with our clients to create design solutions to bring their products and services to market in the trade show environment. Each project is unique and different, challenging our design team to create new ideas and to introduce unique materials, colors, and technology. The creative process of starting with an idea on white paper and working through designs and renderings, selecting materials, colors, and finally at the tradeshow, being able to walk into and experience the final product, is very rewarding.”
CMG is a forum for the exchange of all things color, how does this color information empower your work?
Color Marketing Group’s members are extremely talented designers, marketers and trend forecaster that live for color and design trends. CMG members are from many different industries and share their challenges and ideas, creating a unique organization that realizes and identifies emerging color trends like no other group can, it’s truly an amazing experience. CMG allows me to collaborate with our members to ensure I am bringing the latest trends and colors to our clients. The tradeshow environment is used to introduce new products and services, and being a member of CMG helps me to be ahead of those emerging trends, which I can deliver, validate, and introduce into my clients’ 3-dimensional marketing endeavors.
Share a memorable and fun color story.
My favorite color story is 20 years in the making. Having a 3-year-old son and then being blessed with triplets … we had a house full. As they grew each had their own room and we gave them the opportunity to pick their own color schemes. 20 years later they are now all out of the house and I am looking at 4 very colorful and different rooms that expressed each of their personalities. I remember the fun and innocent creativity that each child had and hoped they would keep that joy as long as they could. As I begin now to pick neutral colors to update the rooms and eventually prepare the 165-year-old house for sale I reflect on how many children probably lived in this house over the years and the many colors and layers of paint and wallpaper on these walls, and hope the next group of children brings their new color choices and creativity.
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