Color Forecasting Collaboration Highlights 16 Colors
The final forecast of 16 colors is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence color directions.
The annual Chicago color forecasting ChromaZone® is one of the color forecasting highlights of Color Marketing Group’s annual calendar of events. Hosted by Dal-tile, the Workshop takes place on the last day of NeoCon and is a great way for color professionals to top off an already creative and inspiring few days exploring “what’s next”, as they investigate color trends and directions within a highly collaborative workshop environment.
The ChromaZone® color forecasting workshop attracts color experts from a wide range of industries, and in particular from the contract and residential markets including decorative surfaces, textiles, home décor, flooring, plastics, and consumer goods. CMG Executive Board Member and Workshop Facilitator, Peggy Van Allen of Colorfuel, says “CMG’s Chicago ChromaZone® is a great way to connect, collaborate, and explore color directions with like-minded color professionals. The final forecast of 16 colors is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence color directions.” Van Allen, an independent, has been running the Workshop for the past 7 years says “It’s so interesting to hear participants share their ideas on what’s happening in the world and how we think it will affect product, lifestyle, color trends, and directions, and even more interesting to hear that many of us have similar views on where color is moving.”
CMG’s Chicago ChromaZone® is a great way to connect, collaborate, and explore color directions with like minded color professionals.
Van Allen and other Workshop Facilitators gather annually to combine and curate the color forecast results from all of CMG’s ChromaZones held throughout North America and Canada. This annual Steering is event led by Van Allen whose role on the Executive Board is VP Color Forecasting. As Van Allen points out, “although there’s a definite regional nuance to each of the Workshop results when we begin the steering process to curate all the Workshop results you can see that, at the macro level, there are some clear trends and threads running through all the Workshops.” Once identified, these themes and threads eventually become CMG’s final North American Forecast, comprising the top 16 colors that Van Allen and her colleagues feel best represent the direction that color will take in 2020 and beyond.”
Color Marketing Group® members have been forecasting color directions for over 50 years. According to CMG President, Judith van Vliet, Designer with Clariant ColorWorks®, “the essence of CMG is the continuous collaboration and exchange of information, and then interpreting that information to create a forecast of accurate and relevant color and trend forecast information that is valuable to our members. A key component in the Workshop process,” says van Vliet, “is that each participant comes prepared to tell their story and share their insights.”