NCS White Paper on Colour Trend Forecasting
The NCS – Natural Colour System®©, a Color Marketing Group (CMG) Partner, shares the importance of colour systems and anlaysis in the colour trend forecasting process.
Colour Trend Timing
Colour trends are important! It is the understanding of what colours our customers prefer at a given time in the future. If we do our job correctly, we will sell a lot, thanks to the colours we choose. If not, we will not sell. Simple.
How do we come the conclusion of what colours will sell in the coming years?
Firstly, we need to understand what colours are preferred today. Then we need to understand in what direction our colour preferences are moving and why. Lastly we need to conclude where our colour preferences will be at the time we have defined and why.
The Thinking Behind Colour Forecasting
In the process, we need to consider the logics of the way our brain, our psychology works, independently on the exterior drivers and influences.
Studies show that colour trends is a repetitive cycle, once our brains get tired of being exposed to domination colour areas, we want to have colours from the opposite extreme of the colour space.
Once we understand this, we can understand in what directions the trends most likely will go.
Even though the steps overlap, this makes colour trend forecasting much more accurate. Without a proper analysis in to the visual colour space of NCS – Natural Colour System®©, it becomes a much more subjective and intuitive observation.
Benefits of the NCS System
Colour Analysis in Colour Trend Forecasting
Accurate Colour Selection Pays
Colour is far more important than most people realize and we need to treat it as such. Wrong colour decisions based on inaccurate colour definitions cost a lot. The success of a colour forecast shall always be based on our experience, our expertise, our intuition, and on the corresponding rational analysis. NCS does not forecast, it is the tool to confirm that we make the correct decisions.