Meet Color Marketing Group member, Emily Intrain, Aesthetic Attribute Lead Designer for Bissell, who “…follows her passion of making life easier and more enjoyable through design”.
“I try to make life easier and more enjoyable through design every day by using colors, materials, and finishes. These are tools of my creativity!”
Emily Intrain, Bissell Homecare, Inc., Aesthetic Attribute Lead Designer
A Designer in the Making
Emily Intrain, Bissell
When I was a child, I would play outside in our yard making “leaf” houses. I would rake leaves and layout a floorplan to my “house” in the front yard. I would then bring all my stuffed animals out and furnish the “house” with lawn furniture, etc. I look back and now know I was destined to be a designer of some sort.
I am a “Summer”. By that I mean a beach person. “Summers” need to create and express themselves. These attributes led me to the design profession. I have worked across a broad spectrum of industries including architecture, automotive, & consumer products. I have degrees in both Interior Design and Industrial Design from accredited universities in Michigan. These complement each other and allow me to follow my passion of making life easier and more enjoyable through design. I try to do this every day by using colors, materials, and finishes. These are tools of my creativity.
“The first thing people notice is the color. Typically, we have 3-5 seconds to get someone’s attention.”
— Emily Intrain
The Power of a Color Palette
Virtually every project I work on is affected by color. Our products are sold in store & online all over the world. The first thing people notice is the color. Typically, we have 3-5 seconds to get someone’s attention. Color is the best way to do that. Having the most up to date and trendy colors is what helps sell our products.
Where We Need to be Going
At Bissell I lead the Aesthetic Attribute team that executes color, material, finishes selection and graphics for all of BISSELL’S consumer product portfolios. Being a part of CMG has given me access to resources that have transformed our color palette. By having the most up to date information on international trends, I am able to educate our senior management team on where we need to be going, from a design standpoint, as a company. This allows us to separate our brand from our competitors.
“As a designer I have found my experience with CMG to be an invaluable resource. The ability to meet with such a diverse group of talented industry leaders has given me an edge over designers who are not a part of CMG.”
— Emily Intrain
The Company
BISSELL is a leader in floor care products. We manufacture sweepers, deep cleaners, vacuums and pet care products. BISSELL is a family-owned company and is passionate about helping effectively and easily clean your home. We have been in business since 1876 and had the first female CEO in 1889, Anna Bissell. BISSELL continues to focus on helping families and their pets. BISSELL Pet Foundation is a non-profit organization that Cathy Bissell founded. BPF works with shelters all over the country to save and adopt pets out to loving homes.
