Harnessing the Power of Color Forecasting in Design
Going to NeoCon? Register today for CMG’s Color Trend Seminar Presentation.
Seminar Topic: Harnessing the Power of Color Forecasting in Design
When: Wednesday June 12th, 2019
Time: 1 pm to 2 pm
Where: NeoCon, W325
Color Marketing Group® will present highlights from our 2020+ World Color Forecast™ which is the culmination of Color Forecasting Workshops held in 17 cities around the world in 2018. Presenters will deliver a global overview of socio-economic, sociopolitical, and emerging innovations that will impact, influence, and inspire the direction and evolution of the colors that are expressing our outlook as we enter a new decade. The presentation will highlight key color stories from North America, Latin America, Europe, and Asia Pacific, and how they support product designers as they go through the product planning and development phase. There will also be an overview of the CMG color forecasting process.
- Understand the direction colors are moving and the driving forces behind them.
- Recognize, early on, the leading colors that have the capacity to influence and dominate certain market segments in four regions of the world: North America, Latin America, Europe and Asia Pacific. Looking at the similarities and differences across regions provides another element of understanding that is critical in today’s global market.
- Learn about the process used to determine color directions two years in advance. Forecasters study social shifts, industry variables and consumer behavior and meet in collaborative workshops around the world to consolidate their research into directional shifts that they see happening with color. Attendees will look at how each individual member feeds into the stories at workshops that are then identified in regional steering.
- Appreciate the importance of knowing the color directions, in advance, and the role they play in increasing an organization’s competitive edge. Examples provided of forecasted colors in action and illustration of the process of disseminating the information learned from the forecasts to elevate your organization’s color leadership.
This Seminar is Delivered by Two of CMG’s Powerhouse Members
Peggy Van Allen, founder of Colorfuel, is an expert in color marketing, trend forecasting, visual communications, and color palette development. She understands that the right color is imperative to product design and marketing. Her ability to communicate with, and about color, enables her to reach a broad audience. Her message educates and inspires to bring the confidence in color that translates into additional potential sales. Peggy has created color systems and color trend forecasts as well as continuing education courses focused on understanding color and its value, for clients including Sherwin Williams, Valspar, Custom Building Products, Ply Gem and True Value. Peggy is currently serving as Vice President of Color Forecasting on Color Marketing Group®’s Executive Committee.
Montaha Hidefi is recognized internationally as a strategic color trend advisor and color marketer specializing in color rationalization, color trend spotting, and forecasting, as well as color conceptualization for product development. She is an experienced trend panelist and contributed in the creative development of numerous trends books including the “MoOD Inspirations” in Belgium, the “Dutch Design Week” in the Netherlands, and the “Mix Magazine” in the United Kingdom. Montaha conducted numerous color trend seminars, workshops and lectures in Belgium, Canada, China, Germany, Japan, Korea, Malaysia, Mexico, the Netherlands, Poland, Spain, Sweden, Taiwan, Thailand, the United Arab Emirates, the United Kingdom and the United States. A member of the Professional Writers Association of Canada, Montaha’s most recent contributions include a chapter on “Understanding and forecasting color trends in design” for the “Color Design, Theories and Applications” book, edited by Janet Best. Montaha is currently serving on CMG’s Board of Directors.