How is a trend started and what kind of product design will fit into the future market?
China Design Trends 2019 – 2020
These are the questions that the global design industry is constantly asking. Many world-renowned design centers regularly publish annual design trends in various fields, but are these trends fitting the Chinese consumer market? After analysis of the global trends, Yang Design follows-up with deep and through exploration of the local market (China Design Trends), effectively analyzing each consumer segmentation, and confidently proposing China’s future design trends – common across many industries, and which will lead the development of China’s design field. Yang Design researches social formation, consumption trends, and conducts design expert interviews, finalizing Chinese lifestyle forecasts and identifying four distinct macro trends. In each macro trend, Yang Design provides corresponding CMF (color, material, and finish) proposals, which will be suitable for various design fields in China.
Yang Design’s Strategic Director and Chief Editor of China Design Trends Report, Xiaojing Huang, will present these four Macro Trends at this year’s CMG 2019 Asia Pacific Conference, August 28-30, 2019, Shanghai, China.
Guest Speaker Xiaojing Huang
As Strategic Director of YANG DESIGN, the most forward-looking design consultancy in China, Xiaojing Huang has been leading the strategic team to build the UX Lab, CMF Lab and Service Design Lab, defining design strategy to realize business value for companies in different development stages. Huang’s clients are leading brands including Boeing, BMW, GM, Toyota, Honda, Nissan, Hyundai, Huawei, Samsung, Fujitsu, BOSE, Schneider Electric, Hitachi, Haier, Unilever and Vanke.
Yang Design is a forward thinking industrial design consultancy in China. It has won nearly one hundred major design awards, including Red Dot and iF awards, G-Mark award, IDEA award, Design for Asia silver award, and Forbes China’s Influential Design award. Yang Design has a Design Strategy Institute, CMF and Trend Study Lab, User Study Lab, Prototype Center, Brand Innovation Department, Product Innovation Department, and Public and Service Design Department, and has long term strategic partnerships with professional design research institutes from countries including Germany, Britain, the United States and Japan. Yang Design has also invested in and founded an industrial design museum, a new handicraft research institute, a smart luggage brand, and a high-end lifestyle brand. Yang Design provides high quality design consulting services centered on user experience, and covers industries such as smart hardware, consumer electronics, transportation, fast moving consumer goods (FMCG), education, finance, real estate, and more. Yang Design has helped many leading global brands to realize innovative social and business value, including Greenpeace, One Foundation, Boeing, BMW, Audi, Infiniti, GM, Bosch, Samsung, Philips, Schneider Electric, Hitachi, DuPont, Unilever, Haier, Huawei, Vanke, and more. The research and service design that Yang Design provided for Boeing improved its efficiency and experience, the public and service system designed for Vanke helped in the creation of smart cities, the innovative home appliance designed for Haier won recognition in the form of an authoritative international award, the products designed for several smart hardware start-ups raised more than ten million USD in financing, and a series of projects benefiting the public that were done for One Foundation realized innovative social value.