The Process of Trend Spotting

NEW to this year’s International SummitCMG’s Trend Spotting seminar on Saturday, November 16th, is for color design professionals who may be new to trend spotting; who need to further understand how to spot upcoming trends; or non-color related professionals who regularly interact with color design professionals.

Presented by CMG member, Doty Horn, this trend spotting seminar will answer the “why” of color and design.  It will analyze multiple industries to find the common threads that define color and design stories, and increase your awareness of past trend waves in order to anticipate future trends.  You’ll learn how to translate trends into product and product messaging, exploring the what, where, why and how of trend watching:

Trend Spotting Attributes

Mega Trends

The Process of Trend Watching

Your products rely on trend forecasting to enhance aesthetics and sale-ability. Knowing what your audience desires and being able to deliver products that they crave allows you to leverage the power of color and design. Attend this CMG Trend Spotting seminar and grow your trend watching skills.

About the Presenter

Doty Horn is the Senior Vice President of Design at Congoleum Corporation, a leading flooring manufacturer in North America since mid-2012 and is the Founding Director of ColorVoyant, a visionary color marketing firm formed in early 2011. With an expansive cross-current background in the interior and fashion industries as well as product development for companies such as Armstrong, Formica, Cole of California, and FIDM (Fashion Institute of Design and Merchandising), Doty brings a unique perspective to the color and design field.


CMG 2019 International Summit Tuscon, AZ November 15-17

Trend Spotting Seminar details

International Summit Optional Event:  Saturday November 16th, 2019
Time:  2.30pm – 4.30pm
Location:  El Conquistador Tucson, 10000 North Oracle Road, Tucson AZ 85704 – Reserve your room today.
Registration Fees:  Registration for the International Summit and this seminar is now open.  Download the Registration Form and Program Highlights. This seminar is exclusive to Summit attendees.

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