Color Exploration, Suzhou Silk and Moo
CMG’s 2019 Color Alert® Color, Suzhou Silk and Moo
Introducing! The Violet Virtual Twins
With only marginal differences in lightness and chroma, the virtually twin hues of Suzhou Silk and Moo, emanating from color workshops in Asia Pacific and Europe, respectively, are a new breed of violet. Conceived in 2017, to emerge in 2019, these new versions recognize the restorative power of violet, the vitality of lavender, and the international reach of Color Marketing Group’s research. They are also indicative of new generations’ love of slightly subversive color.
Gone are the days of violet colors existing only for the ruling class and wealthy, Suzhou Silk and Moo are colors that embrace everyone and call to mind comforting, healthy moments, with a penchant towards being slightly underground and cheeky.
Read the full Color Alert® story.
TechmerVision Color Exploration
When applying trend or directional colors during the product development process, one may need to do some further color design exploration to identify the perfect product color. By using the TechmerVision digital color tool to explore Color Marketing Group’s Color Alert® monthly forecasted colors, designers are able to visualize color nuances, interactions, and harmonies to accurately and quickly prototype colors for products.
TechmerVision Color Exploration is a web-based color tool that accurately visualizes forecasted color directions beyond the actual hue. It provides a quick and affordable way to increase color harmony while minimizing color discordance during the product development cycle. The aim is to help designers translate their inspiration into color for application and for design development purposes.
TechmerVision Color Explorations can be downloaded from the member-only Reports area.
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