Suzhou Silk and Moo MAXIMIZE Color Alert® Color Exploration
When applying trend or directional colors during the product development process, one may need to do some further color design exploration to identify the perfect product color. By using the TechmerVision digital color tool to explore Color Marketing Group’s Color Alert® MAXIMIZE, colors in combination with the Color Alert monthly forecasted colors, designers are able to visualize color nuances, interactions, and harmonies to accurately and quickly prototype colors for products that are on-trend.
Color Alert® MAXIMIZE
Deep and slightly subversive or light and healthy, take you pick, or take both! The practically twin hues of Suzhou Silk and Moo are here for a new color journey of violet.
No longer stuffy with history, posh with inaccessibility, or precious with sweetness, Suzhou Silk’s deeper value and Moo’s lighter cast are new hues that take on everything with a bold freshness that sets them apart. From sportswear to home fashions, the violet twins bring something new.
Used together, Suzhou Silk and Moo become color allies to create a monochromatic moment that is new and appealing. Standing alone, they make a statement that moves beyond mere color to a statement of presence, of fun, of being bold and a bit subversive.
Read the full Color Alert® and Color Alert® MAXIMIZE color story.
TechmerVision Color Exploration is a web-based color tool that accurately visualizes forecasted color directions beyond the actual hue. It provides a quick and affordable way to increase color harmony while minimizing color discordance during the product development cycle. The aim is to help designers translate their inspiration into color for application and for design development purposes.
TechmerVision Color Explorations can be downloaded from the member-only Reports area.
Not a member of Color Marketing Group?
Techmer PM has partnered with Color Marketing Group® to bring members the TechmerVision Color Exploration Halo MAXIMIZE, an extension of the Color Alerts® which explores colors in combination with the forecasted color.