CMG AUGUST COLOR ALERT® – Ser, Fluid Blue, Wave, Ming Blue
Blue goes Global!
Blue is friendly, classic, trustworthy, and, as evidenced by its international scope for 2019, blue is global!
Color Marketing Group confirms the importance of blue with its appearance in international regions for 2019. Discussed and predicted in 2017, the similar originating hues of Ser, Fluid Blue, Wave, and Ming Blue come forward in 2019 with only differences in value and chroma to set them apart. Basically, blue is ruling the world!
Ser, from Latin America, carries blue as a definition of self and trust, and an identical color. Wave, from Europe, flows with nature and our relationship with the environment. Fluid Blue, from North America, embraces free-thinking and a refreshed open-mindedness. Ming Blue, from Asia Pacific, embraces the hue’s historical and important cultural contexts.
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