European 2020+ World Color Forecast™ Key Color

This month we spotlight our European Key Color, forecast during our 2018 events to emerge in the market in 2020.  This Key Color is one of 4 regional colors selected from our 2020+ World Color Forecast™.


Feel Real in the coming 20’s!

Feel Real, the 2020+ and new decade’s key trend color for Europe, is a color for life’s journeys and experiences. Despite our augmented, virtual, sometimes disconnected world, at the end of the day, we need engage with life that feels real.

Feel Real is an Earth inspired brown, is visually engaging, and activates the senses for scent and touch in a way that exudes sensuality, frivolity or surprise. You can practically caress and smell the sweetness of this clay-like color. Whether in fashion, residential or commercial spaces, in a matte or satin finish, Feel Real offers the look to quench varied desires.

Feel Real is a color that triggers the senses, imparts a sense of place and reminds us, always, to Feel Real.

Download the Key Color PDF.



Color Marketing Group®, founded in 1962, is a not-for-profit international association of color design professionals who forecast color directions and is a forum for the exchange of all aspects color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists. Color forecasting events are held throughout the world and the results from these events become part of the global World Color Forecast™ revealed at the annual International Summit.



2020 Key Color Electrum

2020 Key Color Seed of Life


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