The Scent of Colours

CMG 2020 Asia Pacific Conference, Shanghai, China

The Scent of Colours

The more connected our world becomes and the deeper we plunge into our digitalized everyday environment, the greater our need for authenticity and attentiveness to our personal needs and perceptions.

Under the theme of ‘SCENT OF COLOURS’, our Guest Speaker, Monika Haag, will focus her CMG 2020 Asia Pacific Conference presentation, The Scent of Colors, on the sense of smell to explore the connection between scent and colour.

“Compilation of RENOLIT’s Colour Road trend report for 2020/21 required a good nose for the key scent triggers and the relevant colours, and we identified three key trends:  Temptation, Appreciation, and Vitalization:

  • Be seduced by the distinct scents of lavender and roses in the ‘TEMPTATION’ trend spectrum.
  • The trending topic ‘APPRECIATION’ invites you to savor the elegant scents of velvety wines and the aroma of roasted coffee beans.
  • Our third colour scheme ‘VITALIZATION’ transports us to places where memorable olfactory experiences await.

Our task has been to select the most sublime scent triggers and colours from the array of aromas. I look forward to sharing our palette of scents with you.”
Monika Haag, Renolit SE

CMG’s 2020 Asia Pacific Conference Guest Speaker, Monika Haag

Monika Haag is Department Head of Corporate Design Management at RENOLIT SE in Worms, Germany, one of the leading European manufacturers of plastic foils. She specializes in wooden materials and has longstanding professional experience in the field of international color and trend research.  She currently serves on CMG’s Board of Directors as the International Liaison for the Asia Pacific Region.

Hear her presentation, The Taste of Colors, at this year’s Asia Pacific Conference.

CMG 2020 Asia Pacific Conference, Shanghai, China

Location: Shanghai, China
Dates: March 10-11, 2020

2022+ Asia Pacific Forecast

We recently revealed the 2021+ Asia Pacific Forecast during our 2019 International Summit.  Now we begin to forecast color directions for 2022 and beyond and YOU can be part of that conversation. Our Conference Workshops offer a chance to explore and recognize subtle nuances in color, to envision which palettes and color combinations will best attract, inspire, and inform, and to explore the global influences and drivers that affect color directions.

At the very heart of all CMG Conferences is our Color Forecasting process where the world’s leading color and design influencers share, discuss and explore color directions. You will be on the cutting edge of color forecasting, and you’ll bring these insights back with you to shape and validate discussions and decisions on color directions for your industry, product, or service.  CMG’s Color Forecasting process is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence colour.  The final result?  A 16-color directional forecast that is distributed electronically with a report identifying the trends and influences affecting color directions.  The Color Forecast shows notations in all the major color systems including Pantone, NCS Colour, RAL, RGB, and L*a*b*.

Who Should Attend?

Global manufacturers, brands, and marketers understand the importance of color marketing to their bottom line. Your company will benefit from creating research fueled and validated products in colors that sell. As a project manager, product developer, designer, manufacturer, CMF specialist, color specifier, and anyone who works with color for products you won’t want to miss the important color discussions.

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