2020 Key Color Feel Real Connects us to the new decade

Feel Real Connects Us to the New Decade

As we spring into the new decade, our 2020 Key Colors are appearing in the market.  During January we will highlight our 4 regional Key Colors selected from our 2020+ World Color Forecast™ which we forecast back in 2018.  This week we highlight our European Key Color for 2020, Feel Real.


It is time to Feel Real

Feel Real, the 2020+ and new decade’s key trend color for Europe, is a color for life’s journeys and experiences. Think of it as a color of connection and embrace. Despite our augmented, virtual, sometimes disconnected world, at the end of the day, we need to engage with life with the color that is Feel Real.

Feel Real is an Earth inspired brown, and seemingly activates the senses of scent and touch in a way that exudes sensuality, frivolity, and surprise. You can practically caress and smell the sweetness of this clay-like color. Whether in fashion, residential or commercial spaces, in a matte or satin finish, Feel Real offers the look to quench varied desires.

Feel Real is a color that triggers the senses, imparts a sense of place and reminds us, always, to Feel Real.

Download the Key Color PDF.



Color Marketing Group®, founded in 1962, is a not-for-profit international association of color design professionals who forecast color directions and is a forum for the exchange of all aspects of color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists. Color forecasting events are held throughout the world and the results from these events become part of the global World Color Forecast™ revealed at the annual International Summit.



2020 Key Color Feel Real

2020 Key Color Feel Real

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