2020 Key Color Ver-de-Verdad Evolves the Decade

Key Color Ver-de-Verdad Evolves the Decade

As we spring into the new decade, our forecast colors are appearing in the market.  During January we have been highlighting our 4 regional Key Colors selected from our 2020+ World Color Forecast™ which we forecast back in 2018.  This week we highlight the last of our regional colors, Ver-de-Verdad, from our Latin American Forecast.

Ver-de-Verdad is the color for evolution in the new year.

Translating how things are seen and how they are evolving, Ver-de-Verdad, Latin America’s 2020+ Key Color, is an exciting new hue for the new decade. It visually suggests a reset and insists we view everything with a new perspective to determine exciting new actions.

Ver-de-Verdad is a key trend in color and design and life. An expressive green color, balanced with yellow and toned with black, Ver-de-verdad is a hue that represents an increased awareness and knowledge of nature, of construction, and everything’s place on the planet.

The hue suggests healing, of journeys into the forest primeval, and the connected nature of the shared eco-system. Ver-de-Verdad is egalitarian in use, embracing all manner of designed products and spaces. Personal items, commercial design, graphics, and art, will all play canvases for its lush hue.

Aware, informed, and ready to protect innumerable environments. Ver-de-Verdad represents the ideas, and the goals, in one hopeful hue.

Download the Key Color PDF.



Color Marketing Group®, founded in 1962, is a not-for-profit international association of color design professionals who forecast color directions and is a forum for the exchange of all aspects of color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists. Color forecasting events are held throughout the world and the results from these events become part of the global World Color Forecast™ revealed at the annual International Summit.



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