ColorChat™ – Instagram Live


Our ColorChat™ host, Mercedes Landázuri of Techmer PM puts CMG’s VP of Color Forecasting, Montaha Hidefi of Color Landing, “on the spot” for a fun and engaging interview on Instagram live 9/8 at 1 pm EST.


Montaha Hidefi currently serves on CMG’s Executive Committee as Vice President of Color Forecasting. She is an internationally experienced marketer, color trends scout and color forecast advisor who has helped many organizations in setting a marketing strategy, optimizing their product and color portfolios, and creating engagement with the target audiences through creative writing.

Montaha has lectured and presented at universities, trade shows, conferences and color seminars around the world, including Ryerson University (Canada), Heriot-Watt University (UAE), Taiwan Design Center (Taiwan), Warsaw Cultural Center (Poland), Elmya Polymer (Sweden), the Color Marketing Group (USA, Mexico), 100% Design London (UK), and ChinaCoat (China).

About ColorChat

During these unusual and disconnected times, Color Marketing Group® provides you opportunities to stay abreast of the latest color forecast information. While in-person events are one of the best ways to connect with like-minded color design professionals, ColorChat™ connects us virtually. ColorChat™ offers virtual discussions and live chats on all topics of color design, CMF design, future color trends, and more.  Read more.

About the Host


Mercedes Landázuri, IDSA, CMG
Design Application Lead, Techmer PM

Mercedes Landázuri has been involved in many aspects of materials design, from global raw material manufacturing to new appearance development with US OEMs and brand owners. With a background in eight world languages, she approaches new concepts through the framework of linguistics and believes that our world is shaped by the words we use. As Design Application Lead with Techmer PM, she translates between the languages of engineering and design to inspire both sides to achieve greater heights.


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