June Color Alert® – Urban Monarch

JUNE COLOR ALERT® – Urban Monarch

Revel in a golden horizon.

As seasons change around the world in June, it is the constant golden light that shines warmth and joy. Urban Monarch was created as a colorful symbol of freedom for growing nomadic lifestyles, that changed in 2020, but it is now seen for its positive glow as that lost wanderlust slowly begins to return.

This is a transitional yellow with warming, subtle red undertones that can be soothing or make a big, powerful color statement. Discerned as an important direction for North America, to emerge in 2021, it indeed now stands as a color to yell “I’m here, and moving forward!”

What began as a conversation in North America is taking on the world. The pandemic paradigm shift brought witness to crushing lows when any moment of brightness and light has been a welcome relief. Though there is still much to do, the growing sense of coming to the other side is apparent and reflected in a color that is fresh and springs forward in attitude. As relief efforts around the world continue to ramp up, and the world slowly emerges Urban Monarch echoes the sense of liberty.

No matter where it is used, Urban Monarch can be enhanced with different textures and sheen levels from fuzzy matte to slick gloss, all the while retaining its bright personae. Yellow is often deemed to be a favorite color for interior homes, but it also beloved for exterior accents. Though it may seem too bold for an entire home exterior (depending on the location, though, it could be amazing!), it can be an exuberant color for doors, garden accessories, and outdoor furnishings. It is also a color from the flower nursery, ready to spring into action to add a jolt of happiness to a patio garden or grand landscape.

But back to interiors, Urban Monarch can be a swath of color overhead for endless sunny skies, toss around as pillows or accent furnishings, and certainly entertain in dishware, small and large appliances, and textiles. Think of it as the color crush every interior needs.

Of course, fashion is seeing its day in the sun, as well. Accessories beam brightly as footwear, bags, and nail lacquer rev up with this bright color direction. This is the hue to brighten up muted loungewear, working IRL suits, and classic denim.

Wrap up in warmth and elation as Urban Monarch shines bright and casts its golden glow forward.

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About CMG’s Color Alert®

Color Alert® is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market.  As a color litmus test, and drawing from North American, European, Latin American, and Asia Pacific directional Forecasts, Color Alert® brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops – ChromaZones –  and international Color Conferences to determine color direction approximately two years in advance (depending on industry).  For instance, colors for 2021 were forecast back in 2019.   As the year unfolds we reveal one color per month.  The results from these events are consolidated to form CMG’s World Color Forecast™ which is revealed annually at CMG’s International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert® lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues.
Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert® allows us to share it with the world.

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