The 1960’s:
1969: Beatrice West was elected as CMG’s first female President. After studying architecture in the 1930’s, Beatrice charted her colorful career path by consulting with builders on the use of color in postwar tract housing, whose color palettes helped to sell more than 100,000 homes in 36 states*. In the 1960s, she collaborated with manufacturers, including Caloric and American Kitchens, to release mid-century iconic color styled kitchen plans. From her passionate service as an original CMG charter member to serving as President, she ultimately received CMG’s highest honor in 1981, the Forrest L. Dimmick Award, a recognition of revolutionary, dramatic, or exceptional contributions to the field of color marketing.
CMG Swatchbook is a bi-monthly feature focused on key moments in CMG’s history. We look forward to sharing these events across 2022. Our anniversary celebration will culminate at our annual International Summit held this coming November. There will be more details to come, and we look forward to seeing you there!
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