October Color Alert®

With their kisses of dark red, Afetividade and Fervor are passionate, seductive and powerful with intimacy.

These two pure reds present subtle differences in their amount of chroma and two sides of passionate red, a gentler side and an intense side. Though originating in two regions of the world, they are quickly expanding to worldwide use.

Afetivdade, from Latin American CMG meetings, is an affectionate, nostalgic, red. It represents hearts beating together as one towards a brighter future. Fervor, from European CMG meetings, personifies an intense feeling of passion. It is a deep red that’s familiar and never loses its importance for humanity. Together, they drive forward with purpose and excitement for the future, and for their place in design.

Both versions exude a seductive vibe and will grace diverse product ranges and markets. Not surprisingly, fashion and cosmetics see this hue as a new take on classic red, moving between seasons and allowing the color to be further defined more by material and product. A cotton t-shirt is comfortable and suggests casual moments whereas velvet or corduroy pants are potentially bold and determined. They add visual warmth to ensembles whether in small leather goods or nail lacquer and join a growing cadre of genderless, ageless colors to be enjoyed by all.

For residential and commercial architectural design, these reds step forward as accent colors and move from interior to exterior with ease. For interiors they enhance upholstery, linens, and in kitchen everything from tiles to cookware to small appliances. They offer a respite from grey, while keeping it modern and fresh, and connect with the continually emerging range of tans. For exteriors, the colors will enhance buildings with details, trims and even front entrances, and both hard and soft landscaping will embrace these rich reds in garden plants and flowers as well as brickwork.

Two distinct reds, with distinct but related vibes, are moving forward with their shared color statement for a world, and times, that need both affection and intense passion.

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About CMG’s Color Alert®

Color Alert® is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert® brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.

Color Marketing Group holds Color Forecasting Workshops – ChromaZones – and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2021 were forecast back in 2019. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG’s World Color Forecast™ which is revealed annually at CMG’s International Summit.

Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert® lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert® allows us to share it with the world.

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