Assurance: RGB: 182, 80, 128 CMYK: 29, 82, 25, 1 HEX: #b65080
Estoy Aqui translates to “I’m Here!” And that’s surely the case! This on-trend color, determined in 2016 during CMG’s Latin America meetings, to emerge in 2018, announces itself no matter what it embraces.
The color story began with a feminine slant but quickly crossed gender lines, and borders, with its powerful presence and international appeal. Capturing the otherworldly beauty of an exotic locale it takes the pink trend to a new level by adding a touch of cool blue.
The result is an intoxicating hue that teases the eye, suggests the unique flora of a tropical rain forest, a refreshing sip from tropical drink, or a bold, red-carpet fashion moment.
It is a pink of confidence, of nature, and modernity. Take notice and
embrace Estoy Aqui, it’s a color that most definitely says, “I’m here!”
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With Estoy Aqui, you take it with a dash of attitude as this color announces, “I’m here!”
Maximize a singular color trend statement by mixing materials and finishes for a multi-layered aesthetic declaration. Estoy Aqui gains brilliance in the sheen of satin and silk, depth in leather and suede, and extravagance in velvet, metallics and lacquer.
Prints get maxxed in a new way with this bright pink. It revs up womenswear and menswear alike, celebrating design and color power over any gender role. Used in combination with coral, plum and yellow, or navy and green, or popping with neon, it can stand on its own, even in a crowd of colors. And in the quiet of a neutral palette, Estoy Aqui offers a flash of whimsy against the ground of beige and grey.
Estoy Aqui, a color that no matter where it is says, “I’m here!”
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June 2018 Contributors: Judith van Vliet, Sandy Sampson, Mark Woodman, Maryanne Cole
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