June 2024 Color Alert®
Terra Fértil from Latin America
Earth Energy • Subtle Power • Fertile
Terra Fértil
Be sustaining, be empowered, be energized. The colour of Terra Fértil embodies the desire for all of those things and more. It is a hue upon which to build, with ‘fertile earth,” as a platform for design and change with a colour that also suggests a warm embrace.
A medium chroma, pinkish red, Terra Fértil (Portuguese for Fertile Earth) draws inspiration from the earth and establishes a connection to “Planet Home.” Emerging from colour workshops in Latin America in 2022, to gain prominence in 2024, Terra Fértil is a new type of earthy colour, one inspired by rich ores and earth’s colourful striations. It seems to have an innate energy ready to ignite and generate life.
Though not, officially, a neutral colour, Terra Fértil is an easy to use hue, with applications wide and varied. It holds the subtle power of pink that, over the years, has become recognized as a colour of determination, hope, and empowerment, yet is relaxed and casual.
Terra Fértil will occur in home décor as well as hospitality and wellness spaces. Terra Fértil’s warmth and purity of hue make it an excellent, comforting choice for any gathering space, residential or commercial. This is not a nostalgic pink; it is new and forward thinking. Its rosy hue will appear in various finishes, being particularly enticing in ultra-matte looks for paint and textiles, and rendered with a subtle, low-sheen glow will add a mood of modernity.
As a neo-neutral that crosses age and gender lines, Terra Fértil will appear in fashion and accessories as a colour to warm up with grey, add a richer look to tan and khaki, and shed pink’s Preppy past for a hue that feels inclusive and new. There is no fussiness about this hue, it is grounded and complementary, pure and effortless.
Terra Fértil celebrates its inspiration with a nod to its origins, and a wink to the fertile ground it can create in design.
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