Latin American Conference

Lima, Peru

August 6th, 2019 – August 8th, 2019

CMG 2019 Latin America Conference, Lima, Peru

Country: Peru
Dates: Tuesday August 6th to Thursday August 8th, 2019
Location: Hotel BTH, San Borja, Peru
Hotel Reservations:  To reserve a room at the Hotel BTH please email Giovanna Martinez, with your arrival and departure dates.
Registration Fees: CMG Member $125; Non Member $175;

2021+ Latin American Forecast

We recently revealed the 2020+ Latin American Forecast during our 2018 International Summit – now we begin to forecast color directions for 2021 and beyond and YOU can be part of that conversation. Our Conference Workshops offer a chance to explore and recognize subtle nuances in color, to envision which palettes and color combinations will best attract, inspire, and inform, and to explore the global influences and drivers that affect color directions.

At the very heart of all CMG Conferences is the Color Forecasting process where the world’s leading color and design influencers share, discuss and explore color directions. You will be on the cutting edge of color forecasting, and you’ll bring these insights back with you to shape and validate discussions and decisions on color directions for your industry, product, or service. CMG’s Color Forecasting process is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence color. The final result? A 16-color Directional Forecast that is distributed electronically with a report identifying the trends and influences affecting color directions. The Color Forecast shows notations in all the major color systems including Pantone, NCS, RAL, RGB and LAB.

Who Should Attend?

Global manufacturers, brands, and marketers understand the importance of color marketing to their bottom line. Your company will benefit from creating research fueled and validated products in colors that sell. As a project manager, product developer, designer, manufacturer, CMF specialist, color specifier, and anyone who works with color for products you won’t want to miss the important color discussions.

You do NOT need to be a member of CMG to participate in this Conference. If you are interested in learning more about becoming part of Color Marketing Group please visit our Membership page to learn more or contact the office.

The Benefits of Attending

At this Conference, you’ll have access to amazing events and fascinating speakers, along with plenty of opportunities to share and collaborate with other professionals across all industries—people who, like you, are constantly searching for inspiration, for what’s next in color.

  • Join the latest color conversations helping you to succeed in your field and helping your company to achieve continued growth.
  • You’ll network with individuals outside your specific industry, expanding your horizons and opening new areas for exploration.
  • We provide an open-discussion atmosphere that will allow you to mix, mingle, and come away with lasting relationships and connections. The friends you make will form your “tribe” for years to come, and their energy and insight will prove invaluable.
  • You’ll leave with newfound color revelations that will keep you, your company, and your clients well-versed in all things color.


BTH Hotel, Av. Guardia Civil 727, San Borja 15036, Peru

Hotel Reservations

To reserve a room at the Hotel BTH please email Giovanna Martinez, with your arrival and departure dates.

2019 Latin America Conference

Tuesday August 6th
3:00 PM 6:00 PM Registration at the Hotel
6:00 PM 9:00 PM Welcome Cocktail
Wednesday August 7th
8:30 AM 9:00 AM Welcome and Registration
9:00 AM 9:30 AM About Color Marketing Group?
9:30 AM 9:45 AM An overview of CMG’s Color Forecasting process
9:45 AM 10:30 AM The Color Forecasting process
10:30 AM 11:00 AM Coffee Break
11:00 AM 1:00 PM The Color Forecasting continues
1:00 PM 2:00 PM Lunch
2:00 PM 4:30 PM The Color Forecasting continues
4:30 PM 6:00 PM Finalize the 2021 Color Forecast (coffee will be served in the room)
7:00 PM 10:00 PM Dinner in Restaurant La Dama Juana (with typical show)
Thursday August 8th
8:30 AM 11:00 AM Latin America Conference Conclusions + coffee in the room
11:00 AM 12:00 PM Guest Speaker Presentation
12:00 PM 12:30 PM Wrap-up

Montaha Hidefi

The Use of Color in Literature

Even before Stendhal’s Le Rouge et le Noir, and passing through The Black Dahlia by James Ellroy, and most recently Blue is for Nightmares by Laurie Faria Stolarz, and Orange Is the New Black by Piper Kerman, and beyond, color has been used in book titles and covers, and is wisely articulated in storytelling to depict the characters’ attitudes and the deeper psychological meaning of their surroundings.  Through her own experience, Montaha Hidefi will explore how authors and writers use color as a symbol to form a relationship between characters and readers. Through color, the connection with the story framework is dramatized to the extent that we are transported inside the journey of the characters and are, therefore, able create a human,  meaningful three-dimensional imagery of objects and spaces where the events take place. Through color, readers can see, touch, feel, and smell the virtual reality that impacts the characters, and consequently, impacts us as readers.

El Uso del Color en la Literatura

Incluso antes de El Rojo y El Negro de Stendhal, y pasando por La Dalia Negra de James Ellroy, y más recientemente Azul para la Pesadillas de Laurie Faria Stolarz, y aún luego de El Naranja es el Nuevo Negro de Piper Kerman, el color ha sido usado en los títulos y portadas de libros y se articula sabiamente en la narración para representar las actitudes de los personajes y el significado psicológico más profundo de sus alrededores.

Por medio de su propia experiencia, Montaha examinará cómo los autores y escritores usan el color como símbolo para formar una relación entre los personajes y los lectores. A través del color, la conexión con el marco de la historia se dramatiza en la medida que nos transporta dentro del viaje de los personajes y, por lo tanto, nos da la capacidad de crear imágenes humanas tridimensionales de objetos y espacios donde los eventos tienen lugar. A través del color, los lectores pueden ver, tocar, sentir y oler la realidad virtual que afecta a los personajes y, en consecuencia, nos afecta a nosotros los lectores.

About Montaha

Montaha Hidefi is the author of Groping for Truth – My Uphill Struggle for Respect (OC Publishing, 2018). She co-authored Colour Design: Theories and Applications, edited by Janet Best (Woodhead Publishing, 2012 and 2017). She authored The Role of Color in Design, for Shop! MaRC Program’s Exam Prep Book (2017 and 2019); a globally recognized credential for retail environments professionals.

An international marketing professional, Montaha’s experience in the coatings industry extends across many geographical areas and markets, including powder coatings, special effect pigments and raw materials for paints.

She lectured around the world about color and its importance. She presented at international trade shows, conferences, and color seminars. She contributed as a panelist to many trends books, and authored various articles to numerous trade publications.

Montaha currently consults and advise in color trends and forecasting, marketing, and content writing.

Montaha Hidefi – Biografía

Montaha Hidefi es la autora de Groping for Truth – My Uphill Struggle for Respect, redactora de un capítulo de “Color Design: Theories and Applications” editado por Janet Best, y del capítulo “The Role of Color in Design” – preparativo para el examen del programa Shop! MaRC, credencial reconocida mundialmente para profesionales de retail environments.

En su capacidad de profesional de mercadotecnia al nivel mundial, la experiencia de Montaha en la industria de la pintura se extiende a lo largo de muchas áreas geográficas y mercados, incluyendo los recubrimientos en polvo, los pigmentos de efectos especiales y las materias primas para pinturas.

Dio conferencias alrededor del mundo sobre el color y su importancia. Presentó en exposiciones internacionales, conferencias y seminarios de color. Contribuyó como panelista a la realización de muchos libros de tendencias de colores y fue autora de varios artículos para numerosas publicaciones comerciales.

Montaha actualmente asesora sobre tendencias y pronósticos de color, mercadotecnia y redacción de contenidos.

For more information about sponsorship for the 2019 Latin America Conference, please contact

Latin American Conference

Lima, Peru