LEVERAGE COLOR TO INCREASE YOUR COMPETITIVE EDGE AND MAKE MORE INFORMED CHOICES!
This is an in-person Conference
DATE: May 18-20
TIME: See Schedule. Time zone is CEST both days
FORECASTING REGION: Europe
LOCATION: Darmstadt, Germany
REGISTRATION FEES: CMG Member $200; Non-Member $300.
CONDITIONS: For in-person events, see the Health & Safety tab for vaccination, testing, and masking protocols.
Space is limited for each Workshop, so be sure to register early to save your spot!
Which Colors will Emerge in Europe in 2024 and beyond?
Our Color Forecasting Workshops give you the opportunity to interpret, create, forecast, and select color directions with the goal of enhancing services and manufactured goods. By collaborating with experts from all industries and across Europe, we better identify the direction of color and design trends. Then you can interpret this information for your specific industry.
Prepare to Participate
Participants come prepared to engage in the discussion by contributing one important directional Color Story and six supporting color directions. As a registered attendee, CMG will provide you with a detailed worksheet to aid in your preparation. You will collaborate with other Workshop attendees to share your ideas on what is shaping color, the driving influences behind color directions, and the colors you see coming to market in 2024 and beyond.
The Final Outcome
Within a few weeks of the workshop each participant will receive the following:
- A Digital Color Card with the final 16 selected colors referenced in NCS, RAL, Pantone, Munsell, LAB, and sRGB.
- A Digital Report outlining the color stories and trend directions.
Health & Safety Protocols for In-Person Events:
We respectfully request that you adhere to CMG’s Health and Safety policies to protect you and your fellow attendees. Our Health and Safety protocols may be subject to change without notice and will be based on current CDC and state/local guidelines in the US as well as other countries’ COVID mandates for regional events, available at the time of the workshop. These requirements also apply to our Facilitators and Co-Facilitators.
- Attendees will be required to provide proof of vaccination including booster, or a recent negative COVID-19 test result (within 72 hours of the Workshop date) to participate. Physical vaccination cards that show full vaccination must be submitted one week prior to the Workshop Date.
- Unvaccinated individuals may participate by showing a recent proof negative COVID-19 test result (within 72 hours of the event date).
- Masks will be encouraged throughout the duration of the Workshop.
- A color-coded badge/band system will be used to indicate to others your comfort level with social distancing and physical interactions.
- Sanitation stations will available.
These restrictions are not required for 100% virtual workshops.
Conditions for Participation:
- Participation is necessary on both days for in-person and virtual Workshops.
- Preparation is required prior to each Workshop. Each participant MUST submit their completed Worksheet to the Facilitator ONE WEEK prior to the date of their Workshop. Participants who do not submit their completed worksheets will be offered another Workshop date or a refund in line with CMG’s cancellation policy.
Cancellation & Refund Policy:
Cancellations must be received in writing to CMG head office one week before the event date to qualify for a refund. A $15 administrative fee will be deducted from all canceled registrations.
In-person events may pivot to 100% virtual based on CDC guidelines in the US as well as other foreign countries’ mandates for regional events. CMG will continue to monitor the situation at all times. 100% refunds will be offered in these situations if you are not able to participate in a virtual event.
CMG Image Policy
CMG is required to make sure all images used to illustrate our color forecasts are free from copyright infringement. Our Image Policy is outlined in our Worksheet preparation form which will be sent to you upon registration. Please note that images which are not cited and copyright free will NOT be submitted to the Workshop process.
Evening Cocktail and welcome.
9 am – 10 am – Tour of Merck Museum
10 am – 12 pm: Guest Speakers
Vasiliki (Vicky) Syriopoulou
12 pm – 5 pm
- Participants’ presentations to group: max 7 min/person
- Group discussion: brainstorming, identify three (3) dominant Color Stories
- Split teams: color Stories description, color direction
9 am – 5 pm
- Group discussion: Color Stories and color direction recap
- Split teams: color selection (max six (6) colors), Key Color
- Group work: color steering, color naming, Workshop Key Color
- Split teams: color descriptions and color naming finalization
- Group final recap
Judith van Vliet is the Founder of The Color Authority™ as she helps people to unleash color in their lives and businesses. TCA develops color trends for different markets through storytelling and palette development and offers different services in the color consultancy area. Judith works with a global color network of like-minded experts that understand the power of color. She is a fervent public speaker and is host of the namesake podcast that brings fascinating conversations with some of the most inspiring people in the world of color. She serves on Color Marketing Group’s Executive Committee as Immediate Past President where her in-depth knowledge of color helps maintain CMG at the forefront of global color forecasting. Judith currently works and podcasts out of Milan, Italy.
Meet our innovative and inspiring Guest Speakers.
Dominik Eisend is the Senior Design Manager, Surface Solutions/Automotive Coatings with MeRck KGaA in Frankfurt. He steers & drives Merck’s global Pull Marketing activities within surface solutions, always focusing on design & technology at automotive OEMs. He introduces new trends and stylings and listens closely to what is needed in the market.
Dominik has a background in transportation interior design and is a CMF expert. Prior to his role at Merck he has worked for several OEMs such as Mercedes-Benz, AMG, and FORD as well as for a German-Chinese automotive start-up called BORGWARD where he was leading the Color&Trim design team.
He loves to work with materials or to experiment with new technology to generate material-driven design experiences. He looks at color and surfaces to play an incremental role in good product design. In his eyes, material design will play the most influential role in the future of mobility.
Vasiliki (Vicky) Syriopoulou was born in Greece in 1964. She graduated in Athens in Economics and Commerce. At the end of the 1980s she started working in the marketing sector for a company importing and distributing building products in the Greek territory, with two showrooms in Athens.
Since 1992 she works at OIKOS, a company recognized worldwide as a reference in the field of colour and material for architecture. During her thirty years of activity she has devoted herself to studies, forming herself as a Color Designer at the colour schools and colour associations of Stockholm, Leeds, London, Amsterdam and Sydney.
Since 2015 she has been Director of the Research and Development Area of Oikos SPA, devoting herself to experimentation and research with entrepreneurial dynamism, gaining an experience that she puts at the service of institutions and companies. At the same time, she provides consultancy services for professionals (color designing) and private (color coaching) with the aim of supporting customers to identify and make conscious choices.
She created color plans in A ++ class for school buildings, she collaborated in the design of hospitals, residential areas and cities. At the base of her working method the need to stimulate the culture of colour as a vehicle of well-being is the primer guide. Active member of international associations on colour sears the knowledge acquired through conference activities (trade fairs, seminars and continuing education) which disseminates through specific publications.
For her peculiar approach to colour, she is a reference point for national associations (Italian Color Group) and international (International Color Association, Color Marketing Group), conducts lectures at the post-graduate master at the Polytechnic of Milan, at the Istituto Marangoni and the European Cultural Academy. In 2014 and 2015 she received the Grandesign Etico International Award for “The Monografies”.
Artist, architect, colour consultant, eco & biophilic designer and researcher with a multidisciplinary background. Claudia Bonollo developed different research projects and didactic activities. Graduated from the International University of Art, she completed her degree cum laude in 1990 at IUAV (istituto Universitario di Architettura Venezia) in Venice. Took part in Bruno Munari’s liberating laboratories. Post graduate studies and training in London (Bartlett School of Architecture) and in Madrid (ETSAM), where she founded and directed the ATELIER CROMATICO, (former ATELIER META-MORPHIC) an international platform for arts and research on colour.
Claudia Bonollo creates the CREATIVE INSOMNIA project (the first creative nights dedicated to the transdisciplinary exploration of a color) in which she proceeds in an analogical way, each time making use of the contribution of scholars, scientists, musicians, psychologists, researchers and artists willing to undertake original research on one of the countless semantic aspects of color. In these nocturnal happenings and in a pleasant atmosphere, both the public and the participants are stimulated to live an immersive sensory experience. Some creative nights dedicated to red, orange, yellow and green have already been organized with success and an extraordinary participation. The CREATIVE INSOMNIA project has contributed to the creation of original and multisensory works inspired by colour.