This is an in-person Conference
DATE: May 11-12
TIME: See Schedule. Time zone is CEST both days
FORECASTING REGION: Europe
LOCATION: Oikos Showroom, Via Ingegnoli, 28C, 20093 Monzese, Milan, Italy
REGISTRATION FEES: CMG Member $225; Non-Member $325. (Includes lunch on both days; and dinner on Thursday)
Space is limited, so be sure to REGISTER EARLY to save your spot!
INCREASE YOUR COMPETITIVE EDGE AND MAKE MORE INFORMED CHOICES!
As the process of forecasting evolves, Color Marketing Group members are increasingly identifying the need to acknowledge the relationship between color, materials and finish (CMF). Therefore, and while maintaining a focus on color, we have included material and finish trends in our Forecasting Process. Our enhanced Forecasting Process incorporates two Workshop areas:
Step One: Our Future Thinking Workshops, held in January, identified a range of macro trends for 2025 and beyond and layed the groundwork for this Conference where we’ll be forecasting color, material and finish directions using either your own trends, or the results from the Future Thinking Workshops.
Step Two: During the Conference you will work with other attendees to identify color, material and finish trends driven by macro trends for 2025+. Participants may use the macro trends discussed during the Future Thinking Workshop (provided on registration), or their own trends.
Which Colors will Emerge in Europe in 2025 and beyond?
Our Color Forecasting Workshops give you the opportunity to interpret, create, forecast, and select color directions with the goal of enhancing services and manufactured goods. By collaborating with experts from all industries and across Europe, we better identify the direction of color and design trends. Then you can interpret this information for your specific industry.
Prepare to Participate
Participants come prepared to engage in the discussion by contributing one important directional Color Story and six supporting color directions. As a registered attendee, CMG will provide you with a detailed worksheet to aid in your preparation. You will collaborate with other Workshop attendees to share your ideas on what is shaping color, the driving influences behind color directions, and the colors you see coming to market in 2024 and beyond.
The Final Outcome
Within a few weeks of the workshop each participant will receive the following:
- A Digital Color Card with the final 16 selected colors referenced in NCS, RAL, Pantone, Munsell, LAB, and sRGB.
- A Digital Report outlining the color stories and trend directions.
Health & Safety Protocols for In-Person Events:
We respectfully request that you adhere to local Health and Safety policies to protect you and your fellow attendees.
Conditions for Participation:
- Preparation is required prior to the Conference. Each will be sent a worksheet following registration and will send this completed document to the Conference Facilitator ONE WEEK prior to the date of their event.
Cancellation & Refund Policy:
Cancellations must be received in writing to CMG head office two weeks before the event date to qualify for a refund. A $15 administrative fee will be deducted from all canceled registrations.
CMG Image Policy
CMG is required to make sure all images used to illustrate our color forecasts are free from copyright infringement. Our Image Policy is outlined in our Worksheet preparation form which will be sent to you upon registration. Please note that images which are not cited and copyright free will NOT be submitted to the Workshop process.
May 10 – Evening Cocktail and welcome.
May 11: Workshop & Guest Speakers
- 9 am – 10 am: Welcome and overview
- 10 am – 12 pm: Guest Speaker presentation (details to follow)
- 12 pm – 1pm: LUNCH
- 2 pm -5 pm:
CMF Forecasting – participants’ presentations to group on their CMF trend stories for 2025.
Group discussion and brainstorming to select three (3) dominant stories
Group splits to work on trend stories description, color direction, material and finishes.
Evening: Networking Dinner
May 12
9 am – 5 pm (includes lunch)
- Group discussion: Color Stories and color direction recap
- Split teams: color selection (max six (6) colors), Key Color
- Group work: color steering, color naming, Workshop Key Color
- Split teams: color descriptions and color naming finalization
- Group final recap
Judith van Vliet is the Founder of The Color Authority™ as she helps people to unleash color in their lives and businesses. TCA develops color trends for different markets through storytelling and palette development and offers different services in the color consultancy area. Judith works with a global color network of like-minded experts that understand the power of color. She is a fervent public speaker and is host of the namesake podcast that brings fascinating conversations with some of the most inspiring people in the world of color. She serves on Color Marketing Group’s Executive Committee as Immediate Past President where her in-depth knowledge of color helps maintain CMG at the forefront of global color forecasting. Judith currently works and podcasts out of Milan, Italy.
We are working to bring you innovative and inspiring Guest Speakers. Please check back soon for additional Guest Speaker information.
Manuela Bonaiti graduated in architecture at the Milan Polytechnic. She focuses her continuous research on sensorial projects, meta-project strategy, as well as design of colors and materials. After collaborating with Castelli Design Studio on CMF and industrial product’s identity, she joined Total Tool, to follow and develop several scenarios in strategic design for international clients. She teaches at Politecnico of Milano, IED, SPD and Istituto Marangoni.
Emma Clerici graduated in architecture at the Milan Polytechnic and in Industrial Design at Brunel University in West London. She worked as a color & trim designer for Mercedes Advanced Design studio in Como and as director of Material ConneXion in Milan.
Manù and Emma are co-founder of Baolab CMF design studio based in Milan. They founded Baolab in 2007. Baolab specializes in product strategy, research into materials and advanced technological processes, color and trend forecasting. Through research on materials (over 2000 materials collected in the library), innovation of the concept and production processes, analysis of colors and trends, the studio offers feasible solutions to a specific brief provided by companies in various sectors. For more information about BAOLAB follow them on INSTAGRAM and LINKEDIN.
Dominik Eisend is the Senior Design Manager, Surface Solutions/Automotive Coatings with MeRck KGaA in Frankfurt. He steers & drives Merck’s global Pull Marketing activities within surface solutions, always focusing on design & technology at automotive OEMs. He introduces new trends and stylings and listens closely to what is needed in the market.
Dominik has a background in transportation interior design and is a CMF expert. Prior to his role at Merck he has worked for several OEMs such as Mercedes-Benz, AMG, and FORD as well as for a German-Chinese automotive start-up called BORGWARD where he was leading the Color&Trim design team. He loves to work with materials or to experiment with new technology to generate material-driven design experiences. He looks at color and surfaces to play an incremental role in good product design. In his eyes, material design will play the most influential role in the future of mobility.
Mohamed Ismail is an Egyptian designer and design consultant based in Milan since 2016. Growing up in England, Qatar, and Egypt, he developed a broad interest in culture, tradition, art, and design. He first pursued an International Business degree then moved into the design world, and that has always allowed him to have a multi-pronged approach to markets. Ismail’s work has ranged from brand management to trend forecasting, design development and CMF applications until he took some time off and relaunched his studio to design and advocate for the wellbeing of the human within the built environment, or as he calls it “true luxury living”
