CMG 2019 ChromaZone® Milan
Dates: Monday, April 8, 2019, 9:00 a.m. – 5:00 p.m.
Host: Clariant Plastics & Coatings (Italia) S.p.A
Location: Via Bergamo 77, 23807 Merate (LC) Italy
Registration Fees: CMG Member $150; Non Member $199; Students $75
ChromaZone® Color Forecasting Workshops
At the very heart of all CMG events is the Color Forecasting process where the world’s leading color and design experts share, discuss, and explore color directions and influences. You will be on the cutting edge of color forecasting, and you’ll bring these insights back with you to shape and validate discussions and decisions on color directions for your industry, product or service. Each ChromaZone® Workshop is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence color. Participants identify 16 colors, along with the influences and inspirations that define them, that they believe will trend in 2021.
Who Should Attend a ChromaZone®?
Global manufacturers, brands, and marketers understand the importance of color marketing to their bottom line. Your company will benefit from creating research fueled and validated products in colors that sell. As a project manager, product developer, designer, manufacturer, CMF designer, color specifier, and anyone who works with color for products, you won’t want to miss the important color discussions at the next ChromaZone®, Conference, and International Summit. Participants are industry icons, leading brands, visionaries, forward-thinkers and the next generation… united by their passion for color and their need to know WHAT’S NEXT?
You do NOT need to be a member of CMG to participate – ChromaZone® events are open to current, former, and Non CMG members. We are also inviting members of related professional organizations, education and media. If you are interested in learning more about becoming part of Color Marketing Group® please visit our Membership page to learn more or contact the office.
The Benefits of Attending a ChromaZone®
By attending this exciting Workshop you will come away with first hand information about colors emerging in 2021+ ready for application into your product development workflow.
Each ChromaZone® produces a digital color forecast and a written report on the color stories that support that forecast. The final product is distributed to all participants.
How to Prepare for a ChromaZone®
Each participant is asked to plan and prepare in advance; to research; identify influences, trends and drivers; and to bring samples and color stories to support their findings. This research is then shared, discussed, and narrowed down to common themes, trends and ideas.
Pre-preparation is required by completing the ChromaZone® Worksheet WHICH WILL BE E-MAILED TO YOU UPON CONFIRMATION OF YOUR REGISTRATION. The Worksheet gives you a good indication of what you are expected to prepare, think about and bring to the Workshop. In advance of the Workshop you must review the Worksheet, gather information and samples to support your findings, and bring samples and stories to share at the Workshop discussion table. Please bring digital, royalty-free images (both on flash drive and printed) to be used for presenting the Color Stories in the Final Report. Copyright-free visuals are essential. Please digitally insert AND attach your 12 to 16 2021+ ChromaZone Forecast swatches in Pantone, NCS, or RAL, other color swatches may be used on the Worksheet (i.e. paint chips). They will be matched to the closest NCS notation during the Workshop. You are welcome to bring a PowerPoint or digital presentation, but it is not mandatory. You must bring your own computer to display your presentation.
Schedule is subject to updates.
9:00 am: Welcome and Registration.
9:15 am: Introduction to Color Marketing Group and overview of the Color Forecasting process.
9:30 am: Color Forecasting Discussions: share and discuss your color trends and influences.
12:30 pm: Lunch
1:30 pm: Continue with Color Forecasting Discussions.
2:30 pm: Select the 3 top color stories.
3:30 pm: Narrow color samples to a maximum of 16 colors which best support the selected color stories, and name them.
4:30 pm: Write a written report capturing the key color stories with a description of each story and supporting royalty-free images.
Conditions for registration:
As a courtesy to all Workshop attendees, and to ensure a broad sharing of information, please come prepared to participate. Participants who arrive unprepared will not be permitted to participate. Refunds in this regard will be subject to CMG’s Cancellation Policy as outlined in the registration process.
CMG’s Worksheet will be emailed to you upon registration and this is used as the basis for your Workshop preparation. If this is not received within 5 business days, please contact CMG’s Office.
Completed Worksheets must be returned to your Workshop Facilitator two days prior to the start of your Workshop. Details for your Workshop Facilitator will be emailed to you by CMG’s Office.
Please also bring a copy of your completed Worksheet to the Workshop in electronic format.