CMG’s Virtual ChromaZone® Workshop
You live in color and so do we. Its influences are everywhere – the environment, social issues, and changing political climates. We believe that the only way to stay competitive within such constant change is by harnessing each other’s endless flow of knowledge and understanding. Our Virtual ChromaZone Color Forecasting workshops give you the opportunity to interpret, create, forecast, and select color directions with the goal of enhancing services and manufactured goods. By collaborating with experts from all industries and across the globe, we better identify the direction of color and design trends. Then you can interpret this information for your specific industry.
Which Colors will Emerge in 2023 and beyond?
Participants come prepared to engage in the virtual discussion by contributing one important color story and six supporting color directions. As a registered attendee, CMG provides you with a detailed worksheet to aid in your color research and preparation as well as guidelines and tools to aid the virtual process. You will collaborate with other workshop attendees to share your ideas on what is shaping color, the driving influences behind color directions, and the colors you see coming to market in 2023.
REGION: North America
DATE: Thursday, March 11 and Friday, March 12, 2021
TIME: 9 am – 1 pm Eastern on both days (short breaks are included)
LOCATION: Zoom details will be emailed to you upon registration.
REGISTRATION FEES: CMG Member $50; Non-Member $75. Registration will close on February 26
CONDITIONS: See the Conditions tab
Space is limited to ten participants for each Workshop, so be sure to register early to save your spot!
The virtual Workshop will take place across two consecutive days commencing at 9 am and ending around 1 pm. Participation in both days is essential to benefit from the full color forecasting experience and information exchange, as well as to hear the final big picture replay from all participants. You will be led by one of our expert Facilitators from our Color Forecasting Committee, experienced in our process and in taking our color forecasting into the virtual world.
The Final Outcome
Within a few weeks of the workshop each participant will receive the following:
- A Digital Report with the final 12 selected colors referenced in LAB, MUNSELL, NCS, Pantone, RAL, and SRGB.
- A Digital Report outlining the color stories and trend directions.
- An ASE file with the 12 colors for your own use.
Color Accuracy in a Virtual Environment
As we continue to work remotely, CMG understands the challenges of limited access to color swatches and tools to select colors. Upon registration, we will send some ideas and online resources on how to overcome this challenge. For those of you familiar with our ChromaZone format, you’ll know that information sharing is a critical component of the process, as is the collaboration and cross-industry pollination! Our virtual process will continue to offer the same opportunity to connect and collaborate in color…virtually … and our color forecasting committee will, once again, deliver a valuable workshop experience, focused on directional discussions about where color is going in 2023 and beyond. As demonstrated in 2020, we overcame the challenges of not having the tools readily available to select colors, by offering ideas and online resources on how to overcome these challenges, and our Color Forecasting Committee remains available to provide support and answer any questions.
We VIRTUALLY Forecast!
We continue to monitor the impact of the virus on travel and business gatherings. Recognizing the challenges that we continue to face in the foreseeable future, our color forecasting workshops will remain virtual for 2021.
WE VIRTUALLY FORECAST!
Day One – 9 am – 1 pm Eastern:
- Color and Trend Presentations
During this time you will be asked to present your color trends and driving influences to the group in a 7-minute window.
- Color and Trend Discussions
As a group, you will discuss the presented color stories and brainstorm to identify the three (3) most relevant color stories for 2023 and beyond.
- Final Color Story Writing
You will break out into three (3) virtual groups to finalize the three (3) Workshop color stories.
- Presentation of Final Color Stories
Each group champion presents its final color story to the Workshop.
Day Two – 9 am – 1 pm Eastern:
- Color Story Recap
As a group, each color story champion will give a brief recap and discuss any further thoughts.
- Color Selection
You will return to your color story groups to finalize color directions for your story and to identify the story’s Key Color.
- Final Color Palette
The whole group will present the color story’s palettes and discuss color nuances for the final Workshop forecast.
- Key Color Selection
- Color Naming and Descriptions
WE VIRTUALLY FORECAST!
Virtual ChromaZone Color Forecasting Workshop this March 11 and 12 (9 am – 1 pm Eastern both days)
WE VIRTUALLY FORECAST!
- Participation is necessary on both days of the virtual workshop.
- Preparation is required prior to each workshop so each participant must submit their completed Worksheet to the Facilitator one week prior to the date of their Workshop. Participants who do not submit their completed worksheets will be offered another virtual workshop date or a refund in line with our cancellation policy.
Registration & Payment:
You may register online or by contacting Sharon Griffis at firstname.lastname@example.org. A confirmation will be sent via email within 3 business days. If you do not receive an e-mail confirmation of your registration within 3 business days, contact CMG immediately to confirm your registration. We do not have a fax service.
Cancellation & Refund Policy:
Cancellations must be received in writing to CMG head office one week before the event date to qualify for a refund. A $5 administrative fee will be deducted for all canceled registrations. Please note that each virtual workshop is restricted to 10 attendees so if you wish to cancel, please do so soonest in order that your spot can be offered to another CMG member.
CMG Image Policy
CMG is required to make sure all images used to illustrate our color forecasts are free from copyright infringement for the protection of our group and our individual members. Our Image Policy will be sent to you upon registration.
Jody Slingluff has been a Member of Color Marketing Group for 11 years. He is a graduate of the Art Institute of Pittsburgh. He has over 35 years of working in progressive design environments as a residential designer of custom homes, illustrator, graphic and environmental designer and 3-dimensional exhibit design. He currently is the Senior Account Director and General Manager of the Ohio Office of 3D Exhibits based in Chicago, a tradeshow and live event agency. Jody shares this expertise by assisting with CMG in-person and virtual events where he has been part of the Summit Planning Committee responsible for the design and delivery of the 2020 and 2021 Summits. Jody also volunteers on CMG’s Color Forecasting Committee where he has facilitated our ChromaZone color forecasting workshops for the past five years.
Samantha MacLean is the Colour Marketing & Design Manager for Lorama Group Inc. She has been an illustrator, graphic designer, marketing associate, educator, and even YouTuber. Samantha’s educational background has always been creative and art-focused, which culminated with receiving a BA in Illustration at Sheridan College. Using the same principles of Colour Theory and Design learned during her years at Sheridan, Samantha created “Colour Insights,” a service formed out of a niche need for clients in the coatings industry. This service focuses on further training and education about color with an emphasis on trends. Colour Insights provides design support and training for several international brands based in Asia and Latin America. Since becoming a CMG member, Samantha has participated in several ChromaZones and thoroughly enjoys the evolution and transformation she has witnessed in them over the years. She attended and volunteered as a Facilitator at her first summit in Philadelphia. Eager to be more involved in the process, she signed up to be a Champion for the following year in Arizona. Presenting the forecast for Durable Goods with the other Champions that year. Following this event, Samantha volunteered for the Color Alert program as the Graphic Designer. Stitching all the contributions for each monthly alert into various designs and styles with the rest of the team.