Color Forecasting Workshop for North American Region

June 12 from 9 am to 11 am (virtual).  June 13 from 9 am to 3 pm (in-person).  Both days are Eastern time.

LEVERAGE COLOR TO INCREASE YOUR COMPETITIVE EDGE AND MAKE MORE INFORMED CHOICES!

REGISTER TODAY FOR A CHROMAZONE COLOR FORECASTING WORKSHOP.

This is an in-person Workshop

DATE:                                            June 12 and 13
TIME:                                            June 12 from 9am – 11 am (virtual).  June 13 from 9 am to 3 pm (in-person).  Time zone is EST both days
FORECASTING REGION:  North America
LOCATION:                              Toronto International Design Center (TIDC), Resource Centre, Suite 202, 6900 Airport Road, Mississauga, ON L4V.  Zoom details for Day One will be emailed upon registration.
REGISTRATION FEES:        CMG Member $80; Non-Member $120; Students $40 (Please email sgriffis@colormarketing.org to apply for the Student rate).
CONDITIONS:                         For in-person events, see the Health & Safety tab for vaccination, testing, and masking protocols.

Space is limited for each Workshop, so be sure to register early to save your spot!

Which Colors will Emerge in 2024 and beyond?

Our ChromaZone Color Forecasting workshops give you the opportunity to interpret, create, forecast, and select color directions with the goal of enhancing services and manufactured goods.  By collaborating with experts from all industries and across the globe, we better identify the direction of color and design trends.  Then you can interpret this information for your specific industry.

Prepare to Participate

Participants come prepared to engage in the discussion by contributing one important directional Color Story and six supporting color directions. As a registered attendee, CMG will provide you with a detailed worksheet to aid in your  preparation.   You will collaborate with other Workshop attendees to share your ideas on what is shaping color, the driving influences behind color directions, and the colors you see coming to market in 2024 and beyond.

The Final Outcome

Within a few weeks of the workshop each participant will receive the following:

  • A Digital Color Card with the final 16 selected colors referenced in NCS, RAL, Pantone, Munsell, LAB, and sRGB.
  • A Digital Report outlining the color stories and trend directions.

Color Accuracy in a Virtual Environment

As we continue to work remotely, CMG understands the challenges of limited access to color swatches and tools to select colors. Upon registration, we will send some ideas and online resources on how to overcome this challenge.  For those of you familiar with our ChromaZone format, you’ll know that information sharing is a critical component of the process, as is the collaboration and cross-industry pollination! Our virtual process will continue to offer the same opportunity to connect and collaborate in color…virtually…and our Color Forecasting Committee will deliver a valuable workshop experience, focused on directional discussions about where color is going in 2024 and beyond. As demonstrated over the past few years of virtual forecasting, we have been able to overcome the challenges of not having the tools readily available to select colors, by offering suggestions and online resources on how to overcome these challenges.  Our Color Forecasting Committee remains available to provide support and answer any questions.

 

 

Health & Safety Protocols for In-Person Events:

We respectfully request that you adhere to CMG’s Health and Safety policies to protect you and your fellow attendees.  Our Health and Safety protocols may be subject to change without notice and will be based on current CDC and state/local guidelines in the US as well as other countries’ COVID mandates for regional events, available at the time of the workshop.  These requirements also apply to our Facilitators and Co-Facilitators.

  • Attendees will be required to provide proof of vaccination including booster, or a recent negative COVID-19 test result (within 72 hours of the Workshop date) to participate. Physical vaccination cards that show full vaccination must be submitted one week prior to the Workshop Date.
  • Unvaccinated individuals may participate by showing a recent proof negative COVID-19 test result (within 72 hours of the event date).
  • Masks will be encouraged throughout the duration of the Workshop.
  • A color-coded badge/band system will be used to indicate to others your comfort level with social distancing and physical interactions.
  • Sanitation stations will available.

These restrictions are not required for 100% virtual workshops.

Conditions for Participation:

  • Participation is necessary on both days for in-person and virtual Workshops.
  • Virtual Workshops take place across two days from 9 am to 1 pm.
  • In-person Workshops have a virtual component on Day 1 from 9 am to 11 am (unless otherwise indicated).  Day 2 runs from 9 am to 3 pm.
  • Preparation is required prior to each Workshop.  Each participant MUST submit their completed Worksheet to the Facilitator ONE WEEK prior to the date of their Workshop. Participants who do not submit their completed worksheets will be offered another Workshop date or a refund in line with CMG’s cancellation policy.

Cancellation & Refund Policy:

Cancellations must be received in writing to CMG head office one week before the event date to qualify for a refund. A $15 administrative fee will be deducted from all canceled registrations. Each virtual Workshop is limited to 10 participants so if you wish to cancel, please do so soonest in order that your spot can be offered to another participant.

In-person events may pivot to 100% virtual based on CDC guidelines in the US as well as other foreign countries’ mandates for regional events.  CMG will continue to monitor the situation at all times.  100% refunds will be offered in these situations if you are not able to participate in a virtual event.

CMG Image Policy

CMG is required to make sure all images used to illustrate our color forecasts are free from copyright infringement.  Our Image Policy is outlined in our Worksheet preparation form which will be sent to you upon registration.  Please note that images which are not cited and copyright free will NOT be submitted to the Workshop process.

 

 
 

Day One (virtual) – 9 am – 11 am:

Color and Trend Presentations – Each participant will present their color trend story, driving influences and supporting colors to the group in a 7-minute window.

Color Stories Discussion – As a group, you will discuss the presented color stories and brainstorm to start identifying the three (3) most dominant and relevant color stories for 2024 and beyond.

Adjourn

Day Two (in-person) – 9 am – 3 pm:

Color Stories Finalization – As a group, you will carry on the discussion and agree on the three (3) color stories.

Color Stories Description and Color Selection – You will break into three (3) small groups, led by a champion, to describe the color stories, and identify the color direction of the story, selecting the six (6) relevant colors for your color story.

Final Workshop Color Forecast – The group will discuss all selected colors and narrow down to a total of 16 colors for the Workshop.

Key Color Selection – The group will select a Workshop Key Color that represents the essence of the three color stories.

Color Naming and Descriptions – Within your group you will suggest names and descriptions for your colors.   group suggests the names for their colors. Wherever time does not allow, the champions will further work with their groups to finalize the names.

Adjourn

Samantha MacLean is the Colour Marketing & Design Manager for Lorama Group Inc.  Samantha has been an illustrator, graphic designer, marketing associate, educator, and even YouTuber. Samantha’s educational background has always been creative and art-focused, which culminated with receiving a BA in Illustration at Sheridan College. Using the same principles of Colour Theory and Design learned during her years at Sheridan, Samantha created “Colour Insights.” A service formed out of a niche need for clients in the coatings industry. This service focuses on further training and education about colour with an emphasis on trends. Colour Insights provides design support and training for several international brands based in Asia and Latin America.  Since becoming a CMG member, Samantha has participated in several ChromaZones and thoroughly enjoys the evolution and transformation she has witnessed in them over the years. She attended and volunteered as a Facilitator at her first summit in Philadelphia. Eager to be more involved in the process, she signed up to be a Champion for the following year in Arizona. Presenting the forecast for Durable Goods with the other Champions that year. Following this event, Samantha volunteered for the Color Alert program as the Graphic Designer. Stitching all the contributions for each monthly alert into various designs and styles with the rest of the team.

 

 

Thank you to our host and sponsors.