Wednesday, December 6

Overview

Topic: Universal Color Marketing for the 40%: Creating Colorful, Decipherable Designs for a Color-blind, low-vision, and light sensitive population.
When: Wednesday, December 6
Time: 12 pm – 1 pm Eastern
How to Join the webinar: Zoom details will be sent upon registration.
Registration Fees: This is a CMG Members only event. Registration is complimentary.

This eye-opening presentation will provide an in-depth review of how contemporary color-design limits access to media, education, way-finding, safety, and careers, for persons with visual impairments, such as color blindness, low vision, and light sensitivity. And, it will explain how that can be avoided by implementing accessible and universal design methodologies. 40% of the population will experience a temporary or permanent visual impairment in their lifetime. Attendees will be introduced to tools, techniques, and case studies that can empower them to become good color-design-citizens for this population while expanding their market reach, without compromising the enrichment that color can bring to our shared experiences.

Bill Fischer is professor emeritus and founder of the Digital Art & Design program at Kendall College of Art and Design of Ferris State University. He is the author of the I-See-U blueprint for Inclusive, Socio-Emotional, Entertaining, and Universal design, a resource for designers of all types. He was the executive producer for The EPIC Project (Engaging Production Inspiring Classrooms) an ongoing collaboration with faculty, K12 educators, and field experts that build and test digital media products focused on media and product innovation. He’s designed toys, buildings, automotive interiors, animated, and interactive media for over 30 years.

Regardless of where you are in your career, knowledge is important. Sharing our members’ wealth of color knowledge is at the heart of CMG. CMG’s ColorSpeak™ series offers single-topic webinars on a multitude of color design subjects, delivered by CMG industry leaders. Gain a fresh perspective on color design, CMF design, and future trend hunting.