Member viewpoints on a multitude of color topics
Regardless of where you are in your career, knowledge is important. Sharing our members’ wealth of color knowledge is at the heart of CMG. CMG’s ColorSpeak™ series offers single-topic webinars on a multitude of color design subjects, delivered by CMG industry leaders. Gain a fresh perspective on color design, CMF design, and future trend hunting.
Dates: Wednesday, September 23, 2020
Time: Noon EST
How to Join the webinar: Details will be sent upon registration.
Topic: Exploring CMG’s Four Key Colors for 2021
Registration Fees: CMG Members FREE. Non Members $25
In 2018 Color Marketing Group released four key colors
that our members forecast to be trending in 2020. As we entered this new decade, our four key colors began to appear in a variety of markets across the world. In this webinar we explore each of these colors, and the trend story behind them. Latin America’s key color, RENACER
, is a highly saturated violet that connects nature and spirituality. UNI-CORAL
from Asia Pacific, is a strong hybrid of orange and red, a color of extreme happiness inspiring the need for action. With a slight violet undertone, RAISON D’ETRE
from Europe, suggests both the natural and artificial worlds. CMG’s North American 2021 Key Color, MIST
was forecast to emerge into the newly established decade as it encompasses the mood, desire, and fantasy of new growth.
Designer and global trend forecaster, Judith van Vliet, will walk you through the trend story supporting each of these global colors, exploring how these color trends have been impacted by the current pandemic and its effect on global consumerism.
Judith van Vliet, Avient Corporation
Judith van Vliet
works as a senior designer for Avient
Corporation ColorWorks EMEA, where she is responsible for trend forecasting and reporting for Global and European markets. Judith also provides design and color consultancy, co-creating workshops on innovation, consumer, and lifestyle Insights. She is Creative Director of ColorForward, Avient’s annual color direction guide.
She serves on Color Marketing Group’s Executive Committee as Immediate Past President where her in-depth knowledge of color helps maintain CMG at the forefront of global color forecasting.