Webinar - Trendspotting

Wednesday, October 21, 2020


History Repeats itself“… are familiar words echoed throughout our lives.  If you understand the past, you can anticipate the future.  No doubt, our lives today are searching for answers and direction for what could happen in the next 5-10 years. This Historical Color Webinar will take you on a 14 decades-of-color journey to see how repetitive cues give you the clarity to anticipating future trends. Learn how to track a “bigger picture perspective” of color & design, based on historical cues with our Presenter, Doty Horn, SVP Design at Congoleum Flooring, and the Founding Director of ColorVoyant, a visionary color marketing firm.

When: Wednesday, October 21, 2020
Time:  12 pm – 1 pm Eastern
How to Join the webinar:  Details will be sent upon registration.
Topic:  Trendspotting Part I – A Historical Perspective
Registration Fees:  CMG Members FREE.  Non Members $25


About the Presenter


Doty Horn is SVP Design at Congoleum flooring and the Founding Director of ColorVoyant, a visionary color marketing firm.  She has an expansive background in the LA interior and fashion industries as well as product development for companies such as Armstrong, Formica, Benjamin Moore, Cole of California, and FIDM (Fashion Institute of Design and Merchandising), and FIT in NYC.  She created The ColorVoyant Watch, a design perspective Blog for a Finnish paint manufacturer, reaching Russia, Baltics, Poland, and North America design professionals—that ran for 4 years.  With a background in the fashion industry and extensive traveling for trend research at international trade shows, Doty has established a rich foundation for understanding color and design trends that inform her leadership in color. Her insights reflect a thorough understanding of the emotional impact and power that color has on the global designer/consumer markets.  As Director of Color for Benjamin Moore, Doty created the Affinity® Color Collection and was the visionary behind the award-winning Color Pulse ®, an influential trend forecast for designers in all industries.  Doty is a Board member of Color Marketing Group, former member of The Mix / Global Color Research Panel, a London-based forecast agency, and has been a keynote speaker at trade shows and associations, which include NeoCon, Print Source, Global Tex, KBIS, Printsource, Surfaces, KBIS, High Point, NY Gift Show, Wallcovering Association, AIA, IIDA, IFDA & ASID.  Doty believes that “If you can understand the “big picture,” then you know how to contribute your part… a perspective that translates well when strategizing color and design direction within any market. Color and Design are the two threads that tie everything together.”


Regardless of where you are in your career, knowledge is important. Sharing our members’ wealth of color knowledge is at the heart of CMG. CMG’s ColorSpeak™ series offers single-topic webinars on a multitude of color design subjects, delivered by CMG industry leaders. Gain a fresh perspective on color design, CMF design, and future trend hunting.   Visit the Events page for more ColorSpeak™  webinars.


Member viewpoints on a multitude of color topics

Upcoming Webinar on October 21

Trendspotting Part I – A Historical Perspective

Keep checking our Events Calendar
for upcoming ColorSpeak™ webinars, ColorChat™ digital events, and color/trend workshops.