CMG’s Virtual ChromaZone® Workshop for the Asia Pacific Region
You live in color and so do we. Its influences are everywhere – the environment, social issues, and changing political climates. We believe that the only way to stay competitive within such constant change is by harnessing each other’s endless flow of knowledge and understanding. Our Virtual ChromaZone Color Forecasting workshops give you the opportunity to interpret, create, forecast, and select color directions with the goal of enhancing services and manufactured goods. By collaborating with experts from all industries and across the globe, we better identify the direction of color and design trends. Then you can interpret this information for your specific industry.
Which Colors will Emerge in 2023 and beyond?
Participants come prepared to engage in the virtual discussion by contributing one important color story and six supporting color directions. As a registered attendee, CMG provides you with a detailed worksheet to aid in your color research and preparation as well as guidelines and tools to aid the virtual process. You will collaborate with other workshop attendees to share your ideas on what is shaping color, the driving influences behind color directions, and the colors you see coming to market in 2023.
REGION: Asia Pacific
DATE: Monday, April 19 and Tuesday, April 20, 2021
TIME: 11 am – 3 pm Sydney AET on both days (short breaks are included)
LOCATION: Zoom details will be emailed to you upon registration.
REGISTRATION FEES: CMG Member $50; Non-Member $75. Registration will close on April 7.
CONDITIONS: See the Conditions tab
Space is limited to ten participants for each Workshop, so be sure to register early to save your spot!
The virtual Workshop will take place across two consecutive days commencing at 9 am and ending around 1 pm. Participation in both days is essential to benefit from the full color forecasting experience and information exchange, as well as to hear the final big picture replay from all participants. You will be led by one of our expert Facilitators from our Color Forecasting Committee, experienced in our process and in taking our color forecasting into the virtual world.
The Final Outcome
Within a few weeks of the workshop each participant will receive the following:
- A Digital Report with the final 12 selected colors referenced in LAB, MUNSELL, NCS, Pantone, RAL, and SRGB.
- A Digital Report outlining the color stories and trend directions.
- An ASE file with the 12 colors for your own use.
Color Accuracy in a Virtual Environment
As we continue to work remotely, CMG understands the challenges of limited access to color swatches and tools to select colors. Upon registration, we will send some ideas and online resources on how to overcome this challenge. For those of you familiar with our ChromaZone format, you’ll know that information sharing is a critical component of the process, as is the collaboration and cross-industry pollination! Our virtual process will continue to offer the same opportunity to connect and collaborate in color…virtually … and our color forecasting committee will, once again, deliver a valuable workshop experience, focused on directional discussions about where color is going in 2023 and beyond. As demonstrated in 2020, we overcame the challenges of not having the tools readily available to select colors, by offering ideas and online resources on how to overcome these challenges, and our Color Forecasting Committee remains available to provide support and answer any questions.
We VIRTUALLY Forecast!
We continue to monitor the impact of the virus on travel and business gatherings. Recognizing the challenges that we continue to face in the foreseeable future, our color forecasting workshops will remain virtual for 2021.
WE VIRTUALLY FORECAST!
Day One – 11 am – 3 pm Sydney AET:
- Color and Trend Presentations
During this time you will be asked to present your color trends and driving influences to the group in a 7-minute window.
- Color and Trend Discussions
As a group, you will discuss the presented color stories and brainstorm to identify the three (3) most relevant color stories for 2023 and beyond.
- Final Color Story Writing
You will break out into three (3) virtual groups to finalize the three (3) Workshop color stories.
- Presentation of Final Color Stories
Each group champion presents its final color story to the Workshop.
Day Two – 11 am – 3 pm Sydney AET:
- Color Story Recap
As a group, each color story champion will give a brief recap and discuss any further thoughts.
- Color Selection
You will return to your color story groups to finalize color directions for your story and to identify the story’s Key Color.
- Final Color Palette
The whole group will present the color story’s palettes and discuss color nuances for the final Workshop forecast.
- Key Color Selection
- Color Naming and Descriptions
WE VIRTUALLY FORECAST!
Virtual ChromaZone Color Forecasting Workshop this April 19 and 20 (11 am – 3 pm Sydney AET both days)
WE VIRTUALLY FORECAST!
- Participation is necessary on both days of the virtual workshop.
- Preparation is required prior to each workshop so each participant must submit their completed Worksheet to the Facilitator one week prior to the date of their Workshop. Participants who do not submit their completed worksheets will be offered another virtual workshop date or a refund in line with our cancellation policy.
Registration & Payment:
You may register online or by contacting Sharon Griffis at firstname.lastname@example.org. A confirmation will be sent via email within 3 business days. If you do not receive an e-mail confirmation of your registration within 3 business days, contact CMG immediately to confirm your registration. We do not have a fax service.
Cancellation & Refund Policy:
Cancellations must be received in writing to CMG head office one week before the event date to qualify for a refund. A $5 administrative fee will be deducted for all canceled registrations. Please note that each virtual workshop is restricted to 10 attendees so if you wish to cancel, please do so soonest in order that your spot can be offered to another CMG member.
CMG Image Policy
CMG is required to make sure all images used to illustrate our color forecasts are free from copyright infringement for the protection of our group and our individual members. Our Image Policy will be sent to you upon registration.
Monika Haag is the General Manager of Corporate Design Management RENOLIT SE in Worms (Germany), the leading international manufacturers of high-quality plastic films and related products for industrial applications. She is an internationally accepted trend expert and has built the trendsetter position of the company. Mrs. Haag advises global key clients in design and color concepts to strengthen their market positions. She has established the trend service “Colour Road”, publishes articles and brochures about trends, and gives inspiring lectures. She is a Board member of the Color Marketing Group, responsible for the Asia Pacific region. Monika is a color expert, certified industrial designer, and master carpenter (specialist in the field of wood-based materials). From 1990 to 1997 she worked with Mathias Hoffmann Design (Tübingen, Germany) to develop upholstered furniture for leading manufacturers. Following this she managed the design studio of the film manufacturer Continental (Weissbach, Germany) and took over the design development for the timber materials of Pfleiderer AG (Neumarkt, Germany) in 2000.
Monika Haag has many years of professional experience in the field of international trend research and has a global network of professional experts. She develops projects in architecture and design with universities and colleges. She is a jury member for competitions and decides on the implementation of the project results. Monika Haag is the contact person for architects and interior designers in companies and conducts workshops. Furthermore, she is a certified Business Coach (ECA) and NLP trainer and supervises numerous innovation processes in the company. She is an active member in the major international trend research circles and uses a variety of different sources for trend research.
Jane Stockel joined Color Marketing Group in 1991. Jane has served two terms on CMG’s Board of Directors and continues to champion the inclusion of the Asia Pacific Region to remain a vital part of the global colour forecasting network now existing within the CMG family. Having lived and worked in Asia since 1964, Jane, now located in Australia, continues to track and forecast trends through a wide network of contacts in many industries. Having experience over many decades, Jane considers longevity to be an asset. Once approaching a potential client for the third time, was told that all those approaches go into a filing cabinet. “Well, I don’t belong in a filing cabinet” was Jane’s response, the client replied, “Yes, I can see that now” and the business partnership flourished. Working across many time zones, especially in the current Covid-19 reality, technology is enabling more contact with clients and colleagues, lack of physical long-distance travel is not a barrier, rather a bonus not to be endured. As our Asia Pacific Region for 2021 so aptly stated, Phoenix Rising from the Ashes is as timely a forecast as could be envisaged. Keep well and Carry on.