We’re Transitioning to a New Way of Forecasting!
CMG Virtual ChromaZone® Color Forecasting Workshop
(This workshop will be conducted in French)
Date: Thursday, June 25th and Friday, June 26th
Time: 9 am – 1 pm EST on both days (short breaks are included)
Location: The workshop will be conducted using Zoom technology. Details will be emailed to you upon registration.
Registration Fees: CMG Member $18; Non Member $36. Please see the Registration tab for more information
Conditions: This is a collaborative workshop and you will be required to prepare in advance by completing the Worksheet which will be sent to you upon registration.
Space is limited to ten participants for each Workshop, so be sure to register early to save your spot!
WE VIRTUALLY FORECAST!
We realize that the current restrictions on travel and social gatherings will make it hard for you to attend one of our color forecasting events. We don’t want you to miss the opportunity to connect with your color tribe and share your vision on where color is going in 2022 and beyond. So we are launching a series of virtual ChromaZone Color Forecasting Workshops.
For those of you familiar with our ChromaZone format, you’ll know that information sharing is a critical component of the process, as is the collaboration and cross-industry pollination! Our virtual process will offer the same opportunity to connect and collaborate in color…virtually! We understand the challenges of not having the tools readily available to select colors. Upon registration we will send some ideas and online resources on how to overcome this challenge. Our Color Forecasting Committee will also be available to provide support and answer any questions.
The final results from each virtual Workshop will be a Digital Color Forecast and Final Report distributed to all attendees.
The virtual Workshop will take place across two consecutive days commencing at 9 am and ending around 1 pm. Participation in both days is essential to benefit from the full color forecasting experience and information exchange, as well as to hear the final big picture replay from all participants. You will be led by one of our expert Facilitators from our Color Forecasting Committee, experienced in our process and in taking our color forecasting into the virtual world.
Check our Calendar of Events for other upcoming Virtual ChromaZone Color Forecasting Workshops.
How to Register?
WE VIRTUALLY FORECAST!
Day One – 9 am – 1 pm EST:
- Color and Trend Presentations
During this time you will be asked to present your color trends and driving influences to the group in a 7 minute window.
- Color and Trend Discussions
As a group you will discuss the presented color stories and brainstorm to identify the three (3) most relevant color stories for 2022 and beyond.
- Final Color Story Writing
You will breakout into three (3) virtual groups to finalize the three (3) Workshop color stories.
- Presentation of Final Color Stories
Each group champion presents their final color story to the Workshop.
Day Two – 9 am – 1 pm EST:
- Color Story Recap
As a group, each color story champion will give a brief recap and discuss any further thoughts.
- Color Selection
You will return to your color story groups to finalize color directions for your story and to identify the story’s Key Color.
- Final Color Palette
The whole group will present the color story’s palettes and discuss color nuances for the final Workshop forecast.
- Key Color Selection
- Color Naming and Descriptions
WE VIRTUALLY FORECAST!
Register online for our
Virtual ChromaZone Workshop this June 25th and 26th (9am – 1pm EST both days)
or download the paper registration form and return to email@example.com.
Or call 703.329.8500 with payment details.
Check our Events Calendar
for additional Virtual ChromaZone Color Forecasting Workshops.
WE VIRTUALLY FORECAST!
What is a virtual ChromaZone®?
A virtual ChromaZone® Color Forecasting Workshop is a two half-day color forecasting event hosted online by Color Marketing Group® using Zoom Video Conferencing. During this event, a maximum of ten (10) participants, moderated by a Facilitator and supported by a Co-Facilitator, discuss and identify the trends and influences that are driving future color directions.
In order to participate you will be asked to complete a Worksheet and submit this to your Facilitator one week prior to the Workshop. As a virtual ChromaZone® participant you will collaborate with other virtual attendees to share your ideas on what is shaping color, the driving influences behind color directions and the colors you see coming to market in 2022. Participants come prepared to engage in the virtual discussion by contributing one important color story and six supporting color directions. As a registered attendee, CMG provides you with a detailed worksheet to aid in your color research and preparation as well as guidelines and tools to aid the virtual process.
The information gathered during each virtual event will become part of the 2022+ CMG World Color Forecast™ which is revealed during CMG’s annual International Summit.
Color Accuracy in a Virtual Environment
Our virtual ChromaZone® Color Forecasting process is unique in that we are experiencing it first hand together. The format is the same but the gathering is virtual. Our experienced Facilitator will guide you throughout the forecasting process from the moment you register until the end of the Workshop. As most of us are currently working remotely, CMG understands the challenges of limited access to color swatches and tools to select colors. Upon registration we will send some ideas and online resources on how to overcome this challenge.
Who should attend?
Global manufacturers, brands, and marketers understand the importance of color marketing to their bottom line. Your company will benefit from creating research fueled and validated products in colors that sell. As a project manager, product developer, designer, manufacturer, CFM specialist, color specifier, and anyone who works with color for products you won’t want to miss the important color discussions.
- Participation is necessary on both days of the virtual workshop.
- Each participant MUST submit their completed Worksheet to the Facilitator one week prior to the date of their Workshop. Participants who do not submit their completed worksheet will be offered another virtual workshop date, or a refund in line with our cancellation policy.
Registration & Payment:
You may register online or by paper form. Registration forms may be emailed to firstname.lastname@example.org. If you plan to mail your registration and payment, please confirm this by emailing email@example.com. A confirmation will be sent via email once payment is processed. No registration form will be processed without payment. If you do not receive e-mail confirmation of your registration within 2 business days, contact CMG immediately to confirm your registration. Regrettably we do not have a fax service.
Cancellation & Refund Policy:
Cancellations must be received in writing to CMG head office one week before the event date to qualify for a refund. A $5 administrative fee will be deducted for all canceled registrations. Please note that each virtual workshop is restricted to 10 attendees so if you wish to cancel, please do so soonest in order that your spot can be offered to another CMG member.
CMG Image Policy
CMG is required to make sure all images used to illustrate our color forecasts are free from copyright infringement for the protection of our group and our individual members. Our Image Policy will be sent to you upon registration.