CMG's 2021+ World Color Forecast

Did we get it right?  Part Two

Wednesday, April 28, 2021

CMG’S 2021+ WORLD COLOR FORECAST™

PART TWO:  Did we get it right?

Every year CMG members and our global color community attend numerous ChromaZone® Color Forecasting Workshops and CMG regional Conferences, discussing consumer behavior and societal trends, and the impact these will have on color and design.  During the process, we analyze thousands of colors and identify big picture trends that will influence color directions in the coming years.   At the end of our forecasting season, our Regional Steering Committees curate all the workshop results, distilling them to a global selection of 64 color directions comprising 16 from each of our regions of North America, Europe, Asia Pacific, and Latin America. The combined outcome – our World Color Forecast™ –  is revealed annually at the International Summit.

In this series of ColorSpeak webinars, we’ll be sharing our global Forecasts for 2021 which we forecast back in 2019.  We’ll spotlight the color trend stories and color directions for each of the four regions and, in the midst of the pandemic we’ll ask “did we get them right?”

This two-part series began on March 24 when CMG’s President, Peggy Van Allen discuseds and re-examined the North American and Latin American forecasts for 2021.  In Part Two, CMG’s Immediate Past President, Judith van Vliet will present and review the European and Asia Pacific Forecasts.

Both sessions will be moderated by CMG’s VP Color Forecasting, Montaha Hidefi.

PART TWO:
When:  Wednesday, April 28, 2021
Time:  12 pm – 1 pm Eastern
How to Join the webinar:  Zoom details will be sent upon registration.
Topic: CMG’s European & Asia Pacific Color Forecasts for 2021 presented by CMG’s Immediate Past President, Judith van Vliet.
Registration Fees: CMG Members FREE.  Non Members $25

 

About the Presenters

 

Judith van Vliet works as a senior designer for Avient Corporation ColorWorks EMEA, where she is responsible for trend forecasting and reporting for Global and European markets. Judith also provides design and color consultancy, co-creating workshops on innovation, consumer, and lifestyle Insights. She is Creative Director of ColorForward, Avient’s annual color direction guide. She serves on Color Marketing Group’s Executive Committee as Immediate Past President where her in-depth knowledge of color helps maintain CMG at the forefront of global color forecasting.

Montaha Hidefi is the author of Groping for Truth – My Uphill Struggle for Respect (2018), The Role of Color in Design (2019), and co-author of Colour Design: Theories and Applications (2012, 2017), and founder of Color Landing Studio, Montaha Hidefi is a world-renowned color archeologist that consults in color trends and forecasting. She currently serves on CMG’s Executive Committee as VP Color Forecasting. She is also a founding member and Guelph chapter Leader of the Canadian Freelance Guild.  With a wide background in international marketing and the coatings industry, Montaha has lived and worked in the Middle East, Europe, and North America. She lectured about color and trends virtually and in-person in countless trade shows, conferences, and seminars, such as 100% Design London, ChinaCoat, CoaTech Mexico, Dutch Design Week, Elmia Polymer, European Coatings Show, Expoquimia, Masterbatch, Neocon, Oxygen for Leadership, Powder Coatings Summit, Warsaw Culture Center, and Taiwan Design Center.  She participated as a color forecasting panelist on The Mix Magazine, MoOD Inspirations, NCS Color Trends, and other global organizations.  Her articles on color and trends have appeared in countless trade publications such as PCI Magazine, Powder Coating, Powder Coated Tough, Product Finishing, Retail Environment, and PPCJ.

Regardless of where you are in your career, knowledge is important. Sharing our members’ wealth of color knowledge is at the heart of CMG. CMG’s ColorSpeak™ series offers single-topic webinars on a multitude of color design subjects, delivered by CMG industry leaders. Gain a fresh perspective on color design, CMF design, and future trend hunting.   Visit the Events page for more ColorSpeak™  webinars.

Did we get it right?

When: Wednesday, April 28, 2021
Time:  12 pm – 1 pm Eastern
How to Join the webinar:  Zoom details will be sent upon registration.
Topic:  CMG’s European & Asia Pacific Color Forecasts for 2021 – Did we get it right?
Registration Fees:  CMG Members FREE.  Non Members $25

Explore our Events Calendar
for upcoming ColorSpeak™ webinars, ColorChat™ Zoom meetings, and ChromaZone Color Forecasting workshops.