January 2023 Color Alert®

JANUARY COLOR ALERT®

Revival Green – our European 2023+ Key Color

Comfort • Balanced • Revived

Ahhhh, the beginning of a new year, and after a bit of a rest, the great feeling of being revived and moving forward. Answering the call for a comfortable, easy start to the year, Revival Green appears as a color that is effortlessly cool and calm, and ready to take on the year with ease.

Green is usually considered refreshing, nurturing and connects a love for nature and the universal desire to protect Mother Earth. Slightly muted with a grey nuance, Revival Green is a blue based green that conjures the design imagination with one of nature’s predominant hues. Its status as Color Marketing Group’s European 2023 Key Color underscores its importance in the design world, and intimates that it will undoubtedly appear in products around the world.

The worldliness of this subtly washed-looking “natural neutral” allows it to blend in or enhance almost any other hue, or pattern. Its quiet element also makes it easy to grace textiles for home and fashion alike, in diverse materials and styles from contemporary to traditional. It is be a new type of color for automotive and consumer goods as well, adding a contemplative color to products that usually reverberate with speed and movement. Revival Green balances the high-end technology of those products with its touch of earthy composure.

A hue that feels fresh, but does so in a quiet way, Revival Green is just the hue to start the year with an easy-going attitude.

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About CMG’s Color Alert®

Color Alert® is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert® brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.

Color Marketing Group holds Color Forecasting Workshops – ChromaZones – and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2022 were forecast back in 2020. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG’s World Color Forecast™ which is revealed annually at CMG’s International Summit.

Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert® lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert® allows us to share it with the world.