November 2024 Color Alert®
Sturdy • Comfortable • Neutral • Easy
Faded Denim
Faded, but by no means dull…
This pale blue is a colour that connects the world, a colour that is embraced, coveted, worn, and loved by all generations. It has a life beyond merely being a colour to something that defines textiles and embodies lifestyles.
Faded Denim is a hue weathered with time and wear. A pure blue, slightly muted and with minimal chroma, it is instantly recognizable for its relationship to workday and leisure garments that are sturdy and comfortable. As a colour for all, it is practically a neutral hue as it moves freely amongst activities as a background colour that remains a constant to lives, family and friends, work and home.
A hue with this level of comfort is at ease in any surrounding. Perfectly adept at coordinating with fashion and accessories to create a laid-back vibe, or be battle-ready for work. Jackets, pants, suits, dresses, and all manner of fashion items, elicit an aura of cool and simplicity as a counterpoint to the high-chroma colours connected to rapid-speed lifestyles. Faded Denim gets the job done with no drama and a slight sense of humble pride.
Discussed at European Color Marketing Group meetings for 2024+, it is a clear and present colour for the world. Of course, fashion, as mentioned, embraces this colour and all of its meanings, but it is also a new balancing neutral for interior and exterior home. Faded Denim is a cooling and natural player with grey, adding a look that suggests misty blue skies and softening grey’s industrial origins. It adds a freshening balance to warmer hues and palettes as a counterpoint to sand, cocoa brown, ivory, and taupe. Walls, textiles, upholstery, and flooring will take on this hue with various textures and finishes. Matte looks offer a bit of repose and friendly comfort, gloss finishes offer a contemporary take, and special effects, like metallics, make it glisten with subtle liquid sparkle.
Faded Denim is a colour that suggests an easier take on life as it offers a soothing hue that plays well with others. A colour as comfortable as a pair of jeans, as refreshing as a misty sky, and sophisticated enough to coordinate effortlessly with other hues.
Make Faded Denim the colour that helps ease your day, wardrobe, home/office, and life.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2024 were forecast back in 2022. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.