August Color Alert®

The most recognized color of nature, eco-consciousness, sustainability, and the planet, green holds its own as a symbol of growth and life.

Kermit the Frog, singing “It ain’t easy being green,” realized ultimately, that it’s beneficial, fun, and easy being green.

A toned yellow-influenced green, Fronda is a symbol of creativity in nature, the eco-system, and bio-science. Discussions of nature and eco-awareness, and the colour inspiration are ongoing for design applications, especially home and office. The focus has become more fine-tuned, though, as Fronda represents nature’s energy as the world moves on a path of renewal, even during times of planetary distress.

Fronda is a colour of transformation and international in scope. Having emerged from discussions in CMG Latin America meetings in 2020, to emerge this year, it has quickly become a global colour messenger to connect nature and the design world with its natural hue.

As a hue that can, seemingly, be internalized and healthy, Fronda is reminiscent of a smoothie’s liquid benefits and is a soothing hue for interiors. It is a bridge to the world outside, ever-changing and growing. From a simple toss pillow to painted walls, introducing this colour as an accent or as a full on colour statement works to create inviting environments.

It bathes spaces with calm and can take on many guises with the likes of different finishes and textures, often combined into one colour aesthetic. Matte texture is lush and connotes cozy softness in velvet or, conversely, is crisp and daring in high gloss metal or paint. Touches of Fronda scattered as seating in residential or commercial space can mimic lily pads floating on the water. Of course, underfoot in carpeting, tile, or stained wood, the color becomes an inviting lush lawn that visually cools a space and suggests a frolicsome outdoor space.

Though extremely important for architectural interior and exterior environments, Fronda , in variations, is also appearing in fashion. It is an excellent colour with which to move through the urban world, whether wrapped in a dress, coat, or slacks, or toted as an accessory. It is a genderless colour that appeals to all for its natural vibe, and easy to coordinate nature. Watch for versions of green jade to appear in jewelry, and a bit of patinaed copper to carry the colour further forward and make it a larger part of fashion’s colour conversation.

Green is ever-present and Fronda represents a new direction for its energizing nature and represents health and transformation. Take it all in, enjoy it, because it’s easy being green.

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About CMG’s Color Alert®

Color Alert® is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert® brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.

Color Marketing Group holds Color Forecasting Workshops – ChromaZones – and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2021 were forecast back in 2019. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG’s World Color Forecast™ which is revealed annually at CMG’s International Summit.

Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert® lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert® allows us to share it with the world.