OCTOBER COLOR ALERT®
Dynamic • Powerful • Independent
Freedom
Break out! Write your own colour story! Find your Freedom!
Despite its yellow origins, Freedom is not a cautionary colour, it is a colour for soaring, beaming its warm glow for all to enjoy.
As part of Asia Pacific’s 2022 color meetings, for emergence in 2024, Freedom is a hue that embraces change and individuality. It can be many different things and represent products on many different levels, from interior to exterior, commercial to residential, casual to formal.
This yellow is a colour of independence and is beginning to appear in consumer goods, interiors, fashion, and visual communication. That independence stems, in part, from its ability to be at the forefront as other hues play supporting roles. Plum, grey, navy blue, olive green, pink; the list goes on, with hues that easily embrace Freedom’s glowing colour identity.
Freedom is also a comforting yellow, with a touch of red, that casts a golden glow suggesting everything from good luck and prosperity to warmth and health. It also can take on any special effect or surface look. With a metallic finish it can appear as if it emerged from a jewelry box, in a matte finish it suggests a dish of warming spices, or with a high-gloss surface it looks like the flowing honey from a hive and could be a lacquer accent on furnishings and cabinetry. It is a colour comfortable in any situation and in any guise.
Freedom is a colour that embraces and succeeds with many design expressions and can be almost anything desired. Indeed, it is Freedom!
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