December 2023 Color Alert®
Healing • Regenerative • Pure
End the calendar year with Inspiración!
Blue, pure and simple, what a great way to end one year, and set forth on another. The blue of Inspiración, Spanish for Inspiration, is meant to symbolize the diffusion of light through the healing process. It is reminiscent of the constant flow of water that sustains life. It is also a hue that suggests grace and being grateful for the opportunity to embrace constant change.
Inspiración emerged from Latin America Color Marketing meetings for 2023 to suggest regeneration and the restarting of the world. Its suggestion of fluidity helps carry the message of movement and pushing forward, over and around obstacles. With no influence from other hues, it is a medium chroma, solid, natural-looking, pure blue.
As a color that also suggests the nourishing aspects of water, it is an important color for health and wellness products and spaces. The value and chroma keep it from being pastel, and imbue it with more energy, but the cool nature maintains its calming effect.
Appearing in home décor and furnishings, Inspiración lends itself to residential and commercial environments such as interior home, hospitality, healthcare, office, and retail. Adding the ever-important dose of nature’s constant color to balance the present neutral greys and beiges, it’s an equally successful counterpart to olive green, mustard yellow, and sun-bleached terra cotta. Of course, it stands on its own in paint and textured wallcoverings and can be upfront on walls or peripherally subtle on ceilings. It is also an inviting hue for a welcoming front door. And as "Inspiración is everywhere," it can be expected to influence fashion and accessories color, as well.
Design and color move forward as the world presses on. Embrace each day with the Inspiración that it holds.
Stay connected in color by signing up to receive our FREE monthly Color Alert®.
Follow #ColorAlert #ColorSells
About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2024 were forecast back in 2022. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.