March COLOR ALERT®
Powerful• Sumptuous• Secure
Bohld - our North American 2023+ Key Color
“I’ll stop wearing black when they make a darker color.”
Wednesday Addams
Powerful, sumptuous, secure, and timeless are only a few of the adjectives used to describe black. It is a color of power and mystery with a unique attitude. Yohji Yamamoto described it as “modest and arrogant” and that it proclaims, “I don’t bother you - don’t bother me.”
Bohld, emerging as the North American Key color for 2023, is a color for the times, easily morphing and representing a new positivity rooted in its depth. It does not carry influences as it is a true neutral with no color nuances. Technically, black is a value, used to augment other colors, but let’s face it, as the modern design world thinks, black is as much a color as chartreuse or puce.
In its name, the silent “h” connotes its secret power. It is there, but as a reminder that black holds quiet strength, and easily stands on its own or supports other hues with its inherent power. It can be muted and earthy when realized in a matte finish, or sparkling and fresh in a high-gloss sheen. “Sparkling and fresh?” Imagine a wash of black sequins and beads over a garment, or the flowing lines of a sports car, and that description is firmly within grasp.
In residential and commercial design it is becoming, somewhat tongue in cheek, the new navy, with black kitchens, bathrooms, practically any room, taking on the depth of Bohld. Surfaces, decorative accessories, appliances, plumbing; all are taking on black as they take a stand of their own. Including, of course, Wednesday Addam’s room.
Fashion and black have been together for ages, and in more modern times, since the advent of the LBD, now it’s always, anything, anytime, anywhere, in black. Especially Wednesday Addam’s wardrobe.
Reconsider anything you may have thought about black in the past, it is a colorful symbol of power, stability and modernism. Embrace it in shadow and blazing light.
Now, more than ever, is the time to be Bohld.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2024 were forecast back in 2022. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.