May COLOR ALERT®
Transcendent • Sumptuous• Phygital• Meta-Violet
Alien Blue from Asia Pacific
Phygi Blue from Europe
Techno Blitz from Latin America
and Come Along from North America
VIOLET WITH A WORLD VIEW!
Nothing is partisan about the new violet emerging into the design world for 2023. Though presenting variations in value, a core color has arrived and is essentially the same across all four of CMG’s regions. North America’s Come Along, Europe’s Phygi Blue Asia Pacific’s Alien Blue, and Latin America’s Techno Blitz have been realized in the same strong red, heavily influenced with blue. The combination begets a violet hue that translates across products and design disciplines, as well as international borders.
Researched by each region throughout 2021, for arrival in 2023, this rich hue is an evolutionary violet that shares similar definitions around the world. It is symbolic of technology, digital lifestyles, and is a color of inclusivity that transcends boundaries to recognize that similarities are stronger than differences. That is clearly true for this array of violets.
Its growing popularity around the world parallels its growing use across product categories. Initially considered for regional categories of automotive, fashion, home, consumer goods, etc., the fact that it is so broadly embraced means that those varied items, and more, will make violet-colored appearances around the globe. As mentioned, the value may be a bit lighter or darker, depending on the application, but the core color is identical and is ready to take on the world.
No matter the value, these violet examples can create a sumptuous mood with a matte finish for interior walls, or upholstery, create a meta-reality with a metallic or special effect finish with personal electronics or visual communications, or glisten with a high-gloss sheen on an auto or sports bike. Whatever form is embraced by this worldly violet, it will intrigue, delight, and deliver.
Embrace a color that offers an expansive, open view and shed any preconceived notions about partisan color, the world appears to agree that this violet is a winner.
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About CMG's Color Alert®
Color Alert® is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert® brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2022 were forecast back in 2020. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast™ which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert® lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert® allows us to share it with the world.