September 2023 Color Alert®
Nuanced • Subtle • Global
Embrace a different side of color, it’s a time when feeling a bit “off’ is a good thing!
Much is said about the large world of “off-whites”, and it can often be confusing. To put it simply, they are value and color influenced whites that offers a bit of depth and a positive aspect to this oft maligned “neutral.”
The myriad off-whites emerging in the marketplace are anything but neutral. Every region around the globe is embracing a nuanced version, and in many instances numerous versions are being used together. This is a great rethink of off-white as a color leader.
So, the whites are influenced by everything from pure red and orange to violet and green/yellow. The color nuances may be almost imperceptible as they have minimal chroma, but they are there and offer additional ways of working with these new hues. Place them against a pure white to see the magic of their inner hues. They are very light, with a barely there 10% of black to add depth. What this means is whites, in their “off” sense are moving in new directions, often together.
Bone and Ash, from North America is a low chroma, tinted neutral red suggesting two qualities; the skeletal structure of being in a human body and the ashes that remain after a fire. The former is a framework for rebuilding humanity and the second considers the rebirth of the earth. The future will be built on the combined efforts of humans and nature. Virtual Anima, from Asia Pacific, is a red-tinted yellow displays a luminous and futuristic attitude with roots in digital worlds. While muted, its glossy, pearlescent finish confers that it is a voice that screams for clarity.
Burbujas, Spanish for Bubbles, from Latin America, is a green-based yellow with the effervescence of champagne. It is an off-white as an invitation to revel with happy moments of freshness and joy. It embodies sparkling bubbles in a celebratory toast to a bright future.
Grit, from Europe, is a dim, purple grey with equal blue and red influences, this hue is reminiscent of a hazy day, one that imbues a casual, laid-back appeal that gives no reason to overdress. Not melancholic, but subtle and timeless, it reveals an empty canvas to be sketched, and manifests a hollow space ready to be discovered or re-discovered.
So many inspirations, for so many nuances. It is the inner beauty that makes these hues so powerful. They suggest meaning behind their subtle glance, and seemingly quiet demeanor. They can be used practically anywhere, embrace different sheen levels, special effects and finishes, and are equally comfortable in commercial or residential spaces. Fashion has been “deck-washed” with nuanced white colors from clothing to accessories to personal products and electronics.
These hues are ready to stand side-by-side with stronger colors or band together on their own. They celebrate joy in being a bit “off.”
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2024 were forecast back in 2022. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.