January Color Alert®
Fresh • Versatile • Progressive
Busco! – our 2024+ Latin American Key Color
Start the new year with the fresh light purple that is Busco! Its name, Spanish for “I search” is the perfect combination of color and moniker to begin the venture into 2024.
Full of hope and energy, Busco! was predicted for 2024 in 2022 CMG Latin America meetings and is considered the key color for the region. With its energy and style, however, it is certain to be embraced internationally. A balance of red and blue, is countered by its lightness that lets it rise and feel airy and fresh. It has an underlying warmth that is welcoming, but also cheekily declares, “Stand aside, I’m on a quest!”
That quest has many paths and Busco! is a multi-faceted color, associated with mystical as well as digital imagery. Its light value lets it soar, carrying its uniqueness to new heights as it plays a color game like few others. It is “versed” in style and meaning and could well be embraced as the color of the metaverse. Bold, new, forward, and forever on the search for the new.
Pair it with an acid yellow hue to create an energized color combination, or use it to warm up grey and beige palettes with a touch lilac light. Busco! works with many other hues, such as deep green influenced brown and navy blue. And for an amusing vintage hit, think mod fashion mixing it with orange, hot pink and lime green.
Certain to appear in fashion, as the seasons progress, Busco! will also be an accent color for home interiors, textile prints, and graphic design. It expands whatever “verse” in which it appears and can perform in any of them.
Busco! the color with which to search for the new and exciting in the new year.
Stay connected in color by signing up to receive our FREE monthly Color Alert®.
Follow #ColorAlert #ColorSells
About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2022 were forecast back in 2020. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.