September 2024 Color Alert®
Clever • Inclusive • Powerful
Innovate
Let’s gyrate, clear the slate, create and Innovate!
As workspaces, schools, homes, businesses, and everything else engage in rapid changing scenarios, the need to innovate is key to success. New methods, new sources, new ideas are all wrapped up in how to move forward and make the world a kinder, safer, better place.
Bright and bold, Innovate is a double force of red and blue coming together in a glorious violet hue. With origins in Color Marketing Group Asia Pacific meetings, it is a now a global colour of ideas and inclusion. It has shed its privileged “royal” definition to one that commands with all, is fair for all, and represents growth for all.
Envisioned, initially, with a metallic or pearlescent finish, it has a futuristic aura that embraces its underscored definition of being innovative. However, it will also appear thoughtful or determined, important attributes for innovation, when realized in matte or glossy finishes.
As symbols of great movement and excitement, it is a colour expected for automotive exterior finishes. Deepened with black, it becomes an expression of moving forward with purpose and strength. In a pure, high-gloss version, it is a fast-paced hue that personifies and embraces change and moves forward at full speed.
It will be revisited in home interior for décor and accessories as a touch point of consideration and energy within the designed space. The hue is, after all, near the top of Chakra enlightenment. Embodying a quieter attitude in soft textiles like velvet, brushed cotton, and wool, it will enhance furnishings and bedding by creating moods for relaxation and thought processes. But its energetic side comes forward as Innovate takes on spontaneous and clever mantles in enamel, porcelain and architectural coatings. The hue enriches the space and looks like nothing that has come before it. It is the future.
Though not originally considered for fashion, its inclusive nature makes Innovate an ideal colour for garments and accessories that lets the wearer advance a personal style statement. It denies any gender or age stereotype and its innovative inspirations add a note of daring, power, and a touch of cheekiness. If one is going to take on the world, one may as well dress the part.
Embrace this vibrant hue and make a date, to Innovate.
Stay connected in color by signing up to receive our FREE monthly Color Alert®.
Follow #ColorAlert #ColorSells
About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2024 were forecast back in 2022. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.