April 2025 Color Alert®
Authentic • Inclusive • Balanced
Feel Real
In a world where virtual and artificial dominate, the emergence of Feel Real is a reminder of the power of natural, grounding hues. Selected during CMG’s 2023 Latin America forecasting workshops, this low-chroma, yellow-influenced red is indeed a key color for 2025. It symbolizes the delicate balance between humanity and technology, embracing both progress and sustainability in a world that often feels detached from nature.
Feel Real is more than just a color; it’s a reflection of collective experience. Its broad appeal will also lead it to be a color for the world to embrace. It is an earthy hue, inclusive of gender and resonating across generations. Embodying not only the importance of empathy but also the need for sustainability in a tech-driven world. The color represents vulnerability, authenticity, and connection. Values that are essential as we navigate the continuing interplay between humans and technology.
This versatile hue can take on many forms, from the warm terra-cotta of adobe walls to the bronze glow of cosmetics. It adapts to various materials and finishes, whether matte or glossy, and finds its place in interior design, fashion, and wellness.
For interiors, Feel Real evokes the richness of natural materials, with a soft matte finish that can bring a tactile, earthy feel to both residential and commercial spaces. It recalls the simplicity and warmth of adobe, grounding spaces with a sense of authenticity. In wellness and healthcare environments, the color’s associations with restorative mud and clay create a calming, nurturing atmosphere. In fashion, it becomes a modern, flexible accent, transcending casual and formal boundaries, especially when rendered in metallic or high-gloss finishes.
Above all, Feel Real is a reminder that humanity and technology can coexist with warmth and authenticity. It’s a color that fosters connection, invites self-expression, and reminds us to remain grounded in an ever-changing world.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2025 were forecast back in 2023. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.