Brat Summer Green? CMG saw that.
You may have noticed your social media feeds flooding with a bright lime green. Taking cue from the cover of hit album “Brat” from Charli XCX, this green is sweeping the Summer. This vibrant, yellow-based green encapsulates the vitality and exuberance of summer, making it a standout shade of 2024.
Two years ago, CMG's membership of international color professionals identified a shift towards yellow-based greens, predicting their prominence in 2024. This forecast was rooted in comprehensive research and analysis of global trends, socio-economic factors, and cultural movements. CMG found that the green family itself grew in importance in the 2024+ World Color Forecast™, with a specific rise in the yellow-influenced greens. Much of the discussions around these greens were driven by a collective desire for rejuvenation and a reconnection with nature.
The emergence of Brat Summer Green as a defining color of 2024 is a testament to the foresight and expertise of Color Marketing Group. By anticipating the rise of yellow-based greens, CMG has once again demonstrated its ability to predict and shape color trends. As we embrace this lively hue, we are reminded of the power of color to inspire, transform and invigorate our world.
Brat Summer Green isn't just a color; it's a mood. This electrifying hue has taken the world by storm, injecting a jolt of energy into everything it touches. It's the color of the summer, and it might just steal the show for the rest of 2024. Want to dive deeper into the Brat Summer Green phenomenon? Check out Teen Vogue's latest article, "What Is Brat Aesthetic and Why Is It Trending? Experts Explain the Anti-Fashion Style.” You might even recognize a familiar name, as our esteemed Past-President Judith van Vliet, was interviewed for the piece. Judith, color expert and founder of The Color Authority, offers invaluable insights into the phenomenon and significance of Brat Summer.
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