Topic: The Value of Color Direction Patterns in CMG Color Forecasts
When: Wednesday, February, 12, 2025
Time: 12 pm – 1 pm Eastern
How to Join the webinar: Zoom details will be sent upon registration.
Registration Fees: This is a CMG complimentary members-only event.
Color Marketing Group® introduced the Color Direction Program in 1972. The first Color Directions Report predicted colors for 1973-1974 to show a direction for color in the future as a working tool for CMG members.
Leaping forward in time, Montaha Hidefi, VP of Color Forecasting, will embark on an expedition through 50 years of CMG forecasting seasons to analyze data from 1976+, 1986+, 1996+, 2006+, and 2016+ forecasts and compare them to the 2026+ World Color Forecast™. This exploration seeks to uncover the directions of color families at these mid-decade points and identify recurring patterns.
As a proud CMG member, join the discussion and gain valuable insights with a complimentary registration on February 12, 2025, at 12 pm ET.
Montaha Hidefi
Montaha Hidefi is a renowned Color Archaeologist™ and the founder of Color Landing Studio. A strategic color forecaster, trend interpreter, author, and public speaker, Montaha's expertise is sought after on a global scale.
Montaha is actively engaged in
volunteer work at the executive level for various not-for-profit organizations. She currently serves as Vice President of Color Forecasting at the Color Marketing Group® (CMG) and Vice President at the Colour Research Society of Canada (CRSC). Additionally, she is a dedicated color consultant with The ChemQuest Group, a leading global firm specializing in consulting for specialty chemicals and materials.
Having lived and worked across four continents, Montaha brings a unique, culturally enriched perspective to her work. With over 25 years of experience in color advisory, marketing, and specialty chemicals, she excels as a color forecaster, trend analyst, and interpreter, offering insights that resonate globally.
Montaha’s influence extends internationally through her speaking engagements at international events and her authorship of three memoirs and numerous articles. She also co-authored Color Design: Theories and Applications (Elsevier, 2017), edited by Janet Best.
Her expertise is further recognized through her contributions as a valued color forecast panelist for leading color trend publications, leaving a lasting impact on the global creative landscape.
Regardless of where you are in your career, knowledge is important. Sharing our members’ wealth of color knowledge is at the heart of CMG. CMG’s ColorSpeak™ series offers single-topic webinars on a multitude of color design subjects, delivered by CMG industry leaders. Gain a fresh perspective on color design, CMF design, and future trend hunting.