Paula is an industry leader in trend forecasting and color, material and finish (CMF) design. After growing up on a printing pressroom floor and years of managing print production, Paula discovered her passion for CMF in the Industrial Design Group at Apple Computer. There, she learned how to think in L*a*b* rather than CMYK, and to partner with suppliers to achieve amazing product finishes. At Dell Computer, Paula built the Industrial Design department's CMF competency through defining processes on color specification and control, as well as creating a framework for trend identification and use in the design development process. She also defined multi-generational CMF strategy and designed the color palette for all hardware products. After relocating to North Carolina in 2016, Paula started Hü Designs, where she assists clients in identification of macro, design and color trends, and the customer-focused application of those trends to products in the form of color, material and finish strategies.