Peggy Van Allen, founder of Colorfuel, is a visionary designer and color anthropologist who studies human behavior to forecast color and design trends, enabling her clients to harness the power of color. Her expertise in visual communications, trend research, and palette development has been sharpened through active involvement in the Color Marketing Group (CMG), where she served on various committees, facilitated workshops and held two terms on the Board of Directors, including her appointment as CMG's President from 2020-2024. Peggy is passionate about demystifying color's complexities, helping clients go to market with the right color at the right time. Dedicated to color education, she shares her insights on making color accessible and beneficial to well-being through speaking engagements and her website, color-fuel.com.