Samantha MacLean, the Colour Marketing & Design Manager at Lorama Group Inc., is a colour expert who drives innovative solutions for the company. Beyond her internal role, Samantha shares her expertise through Lorama's "Colour Insights" platform. She offers in-depth colour training to industry clients, helping them to enhance their skills and knowledge. Her deep understanding of colour theory, trends, and consumer behavior is instrumental in positioning Lorama as a colour and industry leader.

Samantha's journey at Lorama began as a graphic designer. Her involvement with the company's core technology - ColourFal, sparked her passion for colour marketing. Over the years, she's become a respected expert in the field, contributing to industry panels, facilitating workshops, and collaborating with various organizations.

A dedicated member of the Colour Marketing Group (CMG) since 2018, Samantha has held a position on the Board of Directors and currently serves as VP of Marketing on the Executive Committee.