July 2024 Color Alert®
Intense • Fresh • Tech-Nature
360 Degrees.
Is it Blue-green or Green-blue? No matter how it is perceived, 360 Degrees generates a colour revolution with style and a sense of pleasure. It’s a colour that travels full circle impressing natural and technological vibes on the viewer. It is embraced, particularly, by a generation that has never been tech-free, yet crosses age lines as a hue that can feel sincere, frivolous, or sophisticated, much as nature and tech can be.
Officially a medium chroma, green-based blue, 360 Degrees expresses the intensity of an unlimited stream of information as well as deep water. Recognized for also having a slight retro touch, it is a hue that can exude the joy from an online game, or splashing in a lake. Considered as an emerging colour for 2024, during CMG 2022 European color workshops, it is appearing across many categories as the easy hue extends to products as varied as automotive, consumer goods, and fashion and accessories.
It can embody a fresh eco-vibe for a fuel-sipping city car, or appear as a modern version of “racing green” for a sports car. Gleaming in high gloss enamel, or sparkling with metallic effects, 360 Degrees moves far beyond the automotive world of silver, black, and white to something invigorating and unique.
For daily use, it is a colour for everything from brooms to brushes, home décor and dishware. Expect it in prints as a coordinating hue with pinks, bright blue, as well as mixing with greens from light to dark. With its slightly darker value, it is a hue that will add a more settled attitude yet is still fresh and bracing.
360 Degrees delivers a bright dash of colour to wardrobes with its punch of higher chroma and may be a perfect complement in leisurewear or dressier ensembles. In accessories, adaptions of the colour will appear in handbags and shoes, as well as travel luggage and tote bags. 360 Degrees also adds a natural colour note whether in jackets or golf shirts, socks or scarves.
360 Degrees is a colour with ease that, as its name suggests, can travel full circle with inspiration and be full of style and possibilities.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2022 were forecast back in 2020. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.