June 2024 Color Alert®
Earth Energy • Subtle Power • Fertile
Terra Fértil
Be sustaining, be empowered, be energized. The colour of Terra Fértil embodies the desire for all of those things and more. It is a hue upon which to build, with ‘fertile earth,” as a platform for design and change with a colour that also suggests a warm embrace.
A medium chroma, pinkish red, Terra Fértil (Portuguese for Fertile Earth) draws inspiration from the earth and establishes a connection to “Planet Home.” Emerging from colour workshops in Latin America in 2022, to gain prominence in 2024, Terra Fértil is a new type of earthy colour, one inspired by rich ores and earth’s colourful striations. It seems to have an innate energy ready to ignite and generate life.
Though not, officially, a neutral colour, Terra Fértil is an easy to use hue, with applications wide and varied. It holds the subtle power of pink that, over the years, has become recognized as a colour of determination, hope, and empowerment, yet is relaxed and casual.
Terra Fértil will occur in home décor as well as hospitality and wellness spaces. Terra Fértil’s warmth and purity of hue make it an excellent, comforting choice for any gathering space, residential or commercial. This is not a nostalgic pink; it is new and forward thinking. Its rosy hue will appear in various finishes, being particularly enticing in ultra-matte looks for paint and textiles, and rendered with a subtle, low-sheen glow will add a mood of modernity.
As a neo-neutral that crosses age and gender lines, Terra Fértil will appear in fashion and accessories as a colour to warm up with grey, add a richer look to tan and khaki, and shed pink’s Preppy past for a hue that feels inclusive and new. There is no fussiness about this hue, it is grounded and complementary, pure and effortless.
Terra Fértil celebrates its inspiration with a nod to its origins, and a wink to the fertile ground it can create in design.
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About CMG's Color Alert®
Color Alert is an exciting monthly feature from Color Marketing Group® (CMG), illuminating one color each month from our World Color Forecast™ and validating our color predictions in the market. As a color litmus test, and drawing from North American, European, Latin American, and the Asia Pacific directional Forecasts, Color Alert brings CMG's directional color stories to life, whether seen on store shelves, cruising along highways, or strutting fashion runways.
Color Marketing Group holds Color Forecasting Workshops - ChromaZones - and international Color Conferences to determine color direction approximately two years in advance (depending on industry). For instance, colors for 2022 were forecast back in 2020. As the year unfolds we reveal one color per month. The results from these events are consolidated to form CMG's World Color Forecast which is revealed annually at CMG's International Summit.
Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction, and affirmation make Color Marketing Group the premier international association for color design professionals, and Color Alert allows us to share it with the world.